Latest News and Press Releases

OAAA 2026 Media Conference Full agenda is now live as industry leaders to spotlight AI, creativity, and the impact of real world media

Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth

19 Consecutive Quarters of Growth - OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertising

New OAAA and Winterberry Group research finds OOH drives outcomes across the customer journey, with investment set to rise in the next two years

OAAA Expands 2026 OOH Media Conference Lineup with Senior Industry Leaders from Lamar and Giant Spoon

OAAA announced its 2026 OOH Media Conference in Dallas focused on “The Human Medium” and the role of out of home in driving real-world connection and marke

WASHINGTON, Feb. 10, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry,...

The OAAA today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO).

Out of home (OOH) advertising revenue increased 4.5% in the third quarter of 2025 compared to the previous year, totaling $2.13 billion.

OAAA and Industry Leaders Launch First-Ever Transparency Pledge