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September 11, 2024 08:30 ET | Source: Proximic by Comscore

Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024, Highlighting Industry Shifts and Challenges

NEW YORK, Sept. 11, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic...
August 26, 2024 08:30 ET | Source: Proximic by Comscore

Comscore and FreeWheel Forge Next-Gen Partnership, Further Enhancing Privacy-Resilient CTV and Contextual Advertising

NEW YORK, Aug. 26, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience targeting solutions for programmatic activation, and...
August 14, 2024 08:00 ET | Source: Proximic by Comscore

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

NEW YORK, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic...
January 16, 2024 09:00 ET | Source: Proximic by Comscore

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

The majority of advertisers plan to increase investment in programmatic;Contextual targeting stands out as a viable alternative to the cookie; CTV investment will be pulled from linear TV by close to...