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ABC Owned Television Stations Statement on Impressions-based Currency for Local Broadcast TV
June 01, 2021 09:46 ET | TVB Local Media Marketing Solutions
NEW YORK, June 01, 2021 (GLOBE NEWSWIRE) -- Debra OConnell, President, Networks – Disney Media & Entertainment Distribution, The Walt Disney Company, released the following statement regarding...
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TVB Statement on Advertising to Mother’s Day Shoppers
May 04, 2021 13:59 ET | TVB Local Media Marketing Solutions
NEW YORK, May 04, 2021 (GLOBE NEWSWIRE) -- TVB, the not-for-profit trade association representing America’s local broadcast TV industry, released the following statement about reaching Mother’s Day...
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TVB Statement on the Benefits of Live + 1 Ratings for Local Broadcast TV
March 23, 2021 14:17 ET | TVB Local Media Marketing Solutions
NEW YORK, March 23, 2021 (GLOBE NEWSWIRE) -- Steve Lanzano, president and CEO, TVB, released the following statement regarding the use of Live + 1 Day currency: “Live + 1 Day is now the best...
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TVB statement on Inclusion of BBO Homes in Nielsen Local Broadcast TV Data
February 10, 2021 14:00 ET | TVB Local Media Marketing Solutions
NEW YORK, Feb. 10, 2021 (GLOBE NEWSWIRE) -- Steve Lanzano, President and CEO, TVB, released the following statement regarding the inclusion of BBO homes in local broadcast TV audience data: “TVB...
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Broadcast’s Showing of Black Panther Delivered Over 8X the Household Audience of Cable
September 11, 2020 14:13 ET | TVB Local Media Marketing Solutions
TVB’s latest viewing analysis shows that local TV provided larger viewing audiences for the special airing of Black Panther compared to cable TV NEW YORK, Sept. 11, 2020 (GLOBE NEWSWIRE) -- TVB...
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The Impact of Home Improvement Services Advertising on Purchase Behavior
August 24, 2020 12:00 ET | TVB Local Media Marketing Solutions
NEW YORK, Aug. 24, 2020 (GLOBE NEWSWIRE) -- TVB (www.tvb.org), the not-for-profit trade association helping advertisers make the best use of local ad dollars, today announced the findings of its...
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TVB Issues Statement on Necessity of Trust in Advertising
July 02, 2020 10:20 ET | TVB Local Media Marketing Solutions
NEW YORK, July 02, 2020 (GLOBE NEWSWIRE) -- TVB (www.tvb.org), the not-for-profit promoting local media marketing solutions to the advertising community, today issued the following statement...
TV Station Evening News  - A Television Event Every Night
May 07, 2020 17:14 ET | TVB Local Media Marketing Solutions
An analysis of March viewing data finds that a single night of Local TV news drew greater audiences than the NFL First Round Draft, the Academy Awards, and Monday Night Football NEW YORK, May 07,...
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TVB’s Forward Conference Becomes (Alt) Forward for 2020
April 23, 2020 14:56 ET | TVB Local Media Marketing Solutions
NEW YORK, April 23, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB) announced (Alt) Forward 2020, an adaptation of its 11th annual Forward Conference in light of COVID-19...
More Americans Turn to Local TV News During Global Pandemic
April 16, 2020 12:46 ET | TVB Local Media Marketing Solutions
New Dynata Study Finds that Broadcast TV is Most Trusted News Source Among All Adults, Irrespective of Age NEW YORK, April 16, 2020 (GLOBE NEWSWIRE) -- At a time when reliable information is vital,...