Upwave Introduces Industry-First Persuadability Scores™ to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More
June 28, 2023 09:00 ET
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Upwave
SAN FRANCISCO, June 28, 2023 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the launch of its new Persuadability ScoresTM – making it possible for...
Upwave Announces Strategic Partnership With Tremor Video To Efficiently Measure And Maximize Brand Advertising
January 18, 2023 09:00 ET
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Upwave
SAN FRANCISCO and NEW YORK, Jan. 18, 2023 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced a new strategic partnership with Tremor Video, a DSP...
Lift in Awareness Correlated with Lift in Consideration According to First Upwave Brand Impact Report
November 21, 2022 09:00 ET
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Upwave
SAN FRANCISCO, Nov. 21, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced findings from its very first Brand Impact Report to help brand...
Upwave Ranks on the 2022 Inc. 5000 Annual List
August 17, 2022 09:00 ET
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Upwave
NEW YORK, Aug. 17, 2022 (GLOBE NEWSWIRE) -- Today, Inc. revealed that Upwave, the leading analytics platform for brand advertising, has been named to the annual Inc. 5000 list, the most prestigious...
Upwave Announces Joseph Zahtila as New Chief Revenue Officer to Meet Increased Demand for Brand Measurement
August 01, 2022 09:00 ET
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Upwave
SAN FRANCISCO, Aug. 01, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the appointment of Joseph Zahtila as its new Chief Revenue Officer...
TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics
July 18, 2022 09:00 ET
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Upwave
NEW YORK and SAN FRANCISCO, July 18, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand...
Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars
May 19, 2022 09:00 ET
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Upwave
SAN FRANCISCO, May 19, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced a new strategic partnership with Kinetiq, a leading TV intelligence...
Upwave Announces New Brand Effects Analytics Module to Help Brands See the Long-Term Lasting Impact of Brand Advertising Investment
May 04, 2022 09:00 ET
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Upwave
SAN FRANCISCO, May 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new module to the Upwave brand...
Upwave Announces New Addition of Social Measurement via Privacy-Friendly Micro Cohorts
April 04, 2022 09:00 ET
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Upwave
SAN FRANCISCO, April 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new ability to help brands measure the impact of brand advertising...
Upwave and the Ad Council Collaborate to Measure Impact of Campaigns
March 23, 2022 09:00 ET
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Upwave
SAN FRANCISCO, March 23, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad...