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Semcasting Launches Activate: Self-Serve Identity Resolution, Audience Design and Attribution in an Integrated Platform
October 21, 2020 09:00 ET | Semcasting
Brings brand control to first-party audience onboarding using a federated user ID with better match rates and same-day time-to-market. NORTH ANDOVER, Mass., Oct. 21, 2020 (GLOBE NEWSWIRE) --...
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Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard
July 14, 2020 12:00 ET | Wrapify
SAN DIEGO, July 14, 2020 (GLOBE NEWSWIRE) -- Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its...
Claritas and E Source Join Forces to Help Energy and Water Companies Create More-Powerful Marketing Campaigns Through Superior Customer Data
June 12, 2020 11:15 ET | Claritas
Cincinnati, OH, June 12, 2020 (GLOBE NEWSWIRE) -- CINCINNATI, OH — June 12, 2020— Claritas, a leading data-driven company that helps organizations improve their marketing return on investment, and...
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MNI Targeted Media Launches CannabX, a Programmatic Ad Exchange for the Cannabis Industry
April 14, 2020 09:00 ET | MNI Targeted Media Inc.
STAMFORD, Conn., April 14, 2020 (GLOBE NEWSWIRE) -- MNI Targeted Media Inc., a division of the Meredith Corporation and a targeted media strategy, planning and buying company, launched CannabX, its...
New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV
February 18, 2020 10:30 ET | Claritas
Cincinnati, OH, Feb. 18, 2020 (GLOBE NEWSWIRE) -- In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast advertising: The difficulty...
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Opturo Partners With Exchange Data International To Offer Firms Cost-Effective Robust Investment Analytics
December 05, 2019 10:00 ET | Opturo
Sarasota, FL, Dec. 05, 2019 (GLOBE NEWSWIRE) -- Opturo, a plug & play cost-effective portfolio analytics technology, announced today a new partnership with EDI, a leading global data provider.  ...
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PubPlus Certified As Snapchat Ads Partner
October 29, 2019 12:00 ET | PubPlus
TEL AVIV, Israel, Oct. 29, 2019 (GLOBE NEWSWIRE) -- PubPlus, the leading revenue attribution platform for content publishers, today announced that it has been certified as a Snapchat Ads Partner. ...
Claritas, PRX and Market Enginuity Provide New Insight into the Podcast Listener Through Just Released Report
October 17, 2019 10:47 ET | Claritas
Cincinnati, OH, Oct. 17, 2019 (GLOBE NEWSWIRE) -- CINCINNATI (October 17, 2019) – What differentiation exists among the podcast listenership in 2019? That’s the question that Claritas, PRX and...
Claritas Unveils New Conversion Tracker that Allows Marketers to Measure Campaign Results With More Precision Than Ever Before
July 18, 2019 11:30 ET | Claritas
CINCINNATI, Ohio, July 18, 2019 (GLOBE NEWSWIRE) -- Claritas, LLC®, a marketing leader that helps companies find and win their best customers, today unveiled a new Conversion Tracker analytics...
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Opturo Launches SAYS Platform for Simple Turnkey Investment Analytics & Custom Applications
May 13, 2019 11:31 ET | Opturo
Sarasota, FL, May 13, 2019 (GLOBE NEWSWIRE) -- Opturo, Inc, an enterprise data management and analysis software provider of performance, attribution and risk analytics, announced the release of its...