IgnitionOne Announces Partnership with Kenshoo — Clients of Both Companies Now Have Expanded Access to Best-in-breed Cross-channel Marketing Capabilities NEW YORK, March 30, 2017 (GLOBE NEWSWIRE) -- IgnitionOne, the global marketing technology and services leader, has partnered with Kenshoo, the global leader in agile marketing, integrating Kenshoo’s...

Trusted Customer Data Leads to Two Times Higher Revenue BOSTON, MA--(Marketwire - January 7, 2010) - Almost every company would like to extract more value from marketing expenditures. Research has consistently shown that personalized email campaigns lead...

Data Driven Marketing: State of the Market BOSTON, MA--(Marketwire - November 19, 2009) - The average CMO is on the job for just 23.6 months. CMOs need tangible justification for marketing spend and measurable return on marketing investments....