![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
Eyetracking Heatmaps Show Ad Placement is Key Variable in Building Brand Awareness
April 09, 2008 14:28 ET
|
MarketingSherpa
SAN FRANCISCO, April 9, 2008 (PRIME NEWSWIRE) -- An online advertising eyetracking study using Eyetools, Inc.'s heatmaps technology, conducted for "MarketingSherpa's 2008 Online Advertising Handbook +...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
Tighter Targeting Best Way to Increase Advertising ROI According to MarketingSherpa 2008 Online Advertising Handbook + Benchmarks
April 08, 2008 08:00 ET
|
MarketingSherpa
WARREN, R.I., April 8, 2008 (PRIME NEWSWIRE) -- Serving up ads with the right frequency, adding video to the campaign, and tightly targeting ads are just a few of the latest online ad campaign...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
Encyclopedia Britannica Presents Results of 18 Months of A/B Testing at MarketingSherpa Selling Online Subscriptions Summit
April 04, 2008 15:02 ET
|
MarketingSherpa
WARREN, R.I., April 4, 2008 (PRIME NEWSWIRE) -- Dan Smith, Senior Vice President, Consumer Marketing for Encyclopedia Britannica, a leading provider of learning and knowledge products, will present...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
EEI Communications Details the Process of Successfully Navigating From Print to Online-Only Newsletter At MarketingSherpa Event
April 01, 2008 08:00 ET
|
MarketingSherpa
WARREN, R.I., April 1, 2008 (PRIME NEWSWIRE) -- "Hard Sell, Soft Landing Page: How TheEditorialEye.com Transitioned to Marketing Online-Only Subscriber Content," the process of how EEI Communications...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
Call for Speakers: MarketingSherpa B-to-B Demand Generation Summits in October 2008
March 12, 2008 08:00 ET
|
MarketingSherpa
WARREN, R.I., March 12, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced a call for speakers for its...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
MarketingSherpa Announces Confirmed Speakers for Selling Online Subscriptions Summit, May 12-13, 2008
March 10, 2008 08:00 ET
|
MarketingSherpa
WARREN, R.I., March 10, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, today announced the first confirmed...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
MarketingSherpa Names Winners of 2008 Email Marketing Awards
February 26, 2008 16:29 ET
|
MarketingSherpa
MIAMI, Feb. 26, 2008 (PRIME NEWSWIRE) -- At MarketingSherpa's 3rd Annual Email Summit award ceremony held today, Dr. Flint McGlaughlin, Director, MECLABS Group, and Joel Book, Director, ExactTarget,...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
MarketingSherpa Shines the Spotlight On 2008's Email Newsletter Mistakes That Nearly Everyone Makes
February 05, 2008 08:00 ET
|
MarketingSherpa
WARREN, R.I., Feb. 5, 2008 (PRIME NEWSWIRE) -- MarketingSherpa, a research firm publishing case studies and benchmark guides for marketing professionals, has released its 2008 "MarketingSherpa's Dirty...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
MarketingSherpa Email Summit Speaker From JPMorgan to Present Session On Inventing Must-Read Content for B-to-B Newsletters
January 24, 2008 17:33 ET
|
MarketingSherpa
WARREN, R.I., Jan. 24, 2008 (PRIME NEWSWIRE) -- MarketingSherpa, a research firm publishing case studies and benchmark guides for marketing professionals, is featuring a session on Inventing Must-Read...
![MarketingSherpa Logo](/news-release/logo/216965/0/216965.jpg?lastModified=12%2F09%2F2016%2023%3A02%3A26&size=2)
MarketingSherpa 'Selling Online Subscriptions Summit' Announces New York City Venue
January 17, 2008 17:59 ET
|
MarketingSherpa
WARREN, R.I., Jan. 17, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced that its 8th annual Selling...