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TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
May 25, 2022 09:00 ET | TVDataNow
SAN FRANCISCO, May 25, 2022 (GLOBE NEWSWIRE) -- TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, announced a new CTV-focused attribution solution that provides the...
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NIELSEN ALERT: Bragar Eagel & Squire, P.C. Investigates Merger of NLSN and Encourages Investors to Contact the Firm
March 29, 2022 16:11 ET | Bragar Eagel & Squire
NEW YORK, March 29, 2022 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, has launched an investigation into whether the officers or...
Blockgraph Announces Partnership with Catalina for Enhanced Targeting and Measurement Capabilities Across Convergent TV
January 10, 2022 08:30 ET | Blockgraph
NEW YORK, Jan. 10, 2022 (GLOBE NEWSWIRE) -- Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced that it has established a...
Beer Institute Names Danelle Kosmal as Vice President of Research
July 19, 2021 05:00 ET | Beer Institute
WASHINGTON, July 19, 2021 (GLOBE NEWSWIRE) -- The Beer Institute—a national trade association representing brewers, beer importers, and beer industry suppliers—announced it named Danelle Kosmal as...
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Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships
June 23, 2021 08:30 ET | IRIS.TV
LOS ANGELES, June 23, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform, has announced the appointment of Nancy Neumann Grey as vice president of business development, data...
TV Tentpole
TV Station Evening News  - A Television Event Every Night
May 07, 2020 17:14 ET | TVB Local Media Marketing Solutions
An analysis of March viewing data finds that a single night of Local TV news drew greater audiences than the NFL First Round Draft, the Academy Awards, and Monday Night Football NEW YORK, May 07,...
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TVB’s Forward Conference Becomes (Alt) Forward for 2020
April 23, 2020 14:56 ET | TVB Local Media Marketing Solutions
NEW YORK, April 23, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB) announced (Alt) Forward 2020, an adaptation of its 11th annual Forward Conference in light of COVID-19...
Americans Expected to Purchase More Than $1 Billion in Beer for Super Bowl LIV Parties
January 29, 2020 15:24 ET | Beer Institute
WASHINGTON, Jan. 29, 2020 (GLOBE NEWSWIRE) -- As millions around the country hit stores this week in preparation for this weekend’s Super Bowl parties, beer remains the number one beverage alcohol...
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Canopy Rivers Portfolio Company Headset Enters Into Alliance With Global Data Analytics Giant Nielsen
March 07, 2019 14:00 ET | Canopy Rivers Inc.
TORONTO, March 07, 2019 (GLOBE NEWSWIRE) -- Canopy Rivers Inc. (the “Company” or “Canopy Rivers”) (TSXV: RIV) congratulates its portfolio company Headset, Inc. (“Headset”) on the formation of its...
Phoenix Marketing International Creates Unique, Comprehensive Global Advertising Effectiveness Solution with Acquisition of TV Brand Effect Assets from Nielsen
January 08, 2018 10:00 ET | Phoenix Marketing International
RHINEBECK, N.Y., Jan. 08, 2018 (GLOBE NEWSWIRE) -- Global Advertising and Brand Specialist Phoenix Marketing International (PMI) today announced the acquisition of Nielsen’s TV Brand Effect (TVBE)...