Aberdeen Publishes IT Infrastructure, SCM, Sales and Marketing Effectiveness Research
July 18, 2012 10:35 ET | Aberdeen Group
BOSTON, MA--(Marketwire - Jul 18, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Sales and Marketing Effectiveness, IT...
Aberdeen Publishes Marketing Effectiveness, Sales Effectiveness, IT Security and GSM Research
June 07, 2012 11:14 ET | Aberdeen Group
BOSTON, MA--(Marketwire - Jun 7, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its research Marketing Effectiveness and...
Sales and Marketing Alignment: Collaboration + Cooperation = Peak Performance
October 20, 2010 11:00 ET | Aberdeen Group
BOSTON, MA--(Marketwire - October 20, 2010) -  Top performing companies that align sales and marketing functions find 47% of the sales forecasted pipeline are generated from marketing sourced...