New technology integrates ZoomInfo B2B data with Eloqua in real time

ZoomInfo "SparkPlugs" automatically fill in missing fields, add targeted prospects

WALTHAM, Mass., March 27, 2013 (GLOBE NEWSWIRE) -- Users of Eloqua's marketing automation platform can now access ZoomInfo's detailed profiles of 65 million businesspeople and 6 million businesses from within Eloqua, a wholly-owned subsidiary of Oracle (NASDAQ:ORCL). ZoomInfo ( announced two new "SparkPlugs," provided by Sure Shot Media & Marketing.

"Loads of incomplete and outdated prospect data present a huge, time-consuming hassle for companies. ZoomInfo is solving the problem. We're putting real-time, detailed B2B profiles right where marketers and salespeople need prospect data," said Don Wynns, vice president of business development, ZoomInfo. "We recently launched ZoomInfo for Salesforce and with the addition of our new integration with Eloqua, users of these leading platforms will be far more efficient, with ZoomInfo fueling their databases."

The ZoomInfo Data Append SparkPlug automatically adds real-time data to information submitted by prospects via Eloqua Web forms. The SparkPlug reduces form abandonment by allowing marketers to use much shorter forms - they no longer need fields such as job title, company size, industry classification and other similar information. Instead, marketers can request fewer fields, such as name, email address and company name. When the prospect clicks the form's "submit" button, the SparkPlug fills in all the other vital demographic information from ZoomInfo's profiles. Eloqua users can use this data to qualify leads and improve conversion of leads to revenues.

The ZoomInfo Marketing Contacts SparkPlug lets marketers easily add new prospects to their Eloqua databases without time-consuming exports and imports and without duplicating existing contacts. They can search ZoomInfo to create granular, highly targeted segments and add the selected profiles directly to an Eloqua shared list or contact group. For example, Eloqua users can easily add in profiles of all chief financial officers in Texas who work in the telecom industry for companies that have revenues of $50 million to $150 million. The ZoomInfo Marketing Contacts SparkPlug provides a constant stream of fresh, targeted prospects.

The ZoomInfo Sparkplugs for Eloqua are now available via Sure Shot Media & Marketing. Find out more at

Wynns will present a webinar on Web form best practices and new technologies for data appending on March 28 at 2 p.m. EDT. Find webinar information at

About ZoomInfo

ZoomInfo™ provides constantly verified, detailed profiles of millions of businesspeople and businesses, along with powerful search tools for lead generation and prospecting. Free business contacts are available through the ZoomInfo Directory. The company's premium products include the award-winning ZoomInfo Pro, ZoomInfo Data Services and ZoomInfo Enterprise Solutions. Follow ZoomInfo on Facebook, LinkedIn, Twitter (@ZoomInfo) and the ZoomInfo blog. For more information, go to or call 866-904-9666.