Registration Opens For 8th Annual B2B Marketing Exchange

Top Industry Experts Converge To Examine Trends In Content, ABM And Acquisition 'Through A New Lens'

HASBROUCK HEIGHTS, N.J., July 18, 2018 (GLOBE NEWSWIRE) -- Demand Gen Report has opened registration for the eighth annual B2B Marketing Exchange, which will be held Feb. 25-27, 2019 in Scottsdale, Ariz. After three successful years at the Fairmont Scottsdale Princess, the event is moving to the Hyatt Regency Resort & Spa at Gainey Ranch. Those interested in learning more about the venue or registering for the event can visit the updated B2B Marketing Exchange website.

Since its inception, the B2B Marketing Exchange (#B2BMX) has become “the place to be for B2B.” Featuring specialized sessions for content marketing, sales and demand gen professionals, the three-day event has become known for its quality speakers, tactical and success-story sessions, and hands-on workshops.

Touting the theme “B2B Through A New Lens,” the 2019 event will hone in on cutting-edge trends and tactics changing the way practitioners educate and engage their audiences.

“It is no secret that we’re living in an age of digital disruption,” said Andrew Gaffney, President of G3 Communications and Editorial Director of Demand Gen Report. “Rather than seeing this disruption as a challenge inhibiting practitioners from realizing success, we’re aiming to help attendees see this disruption as an opportunity. It’s an opportunity to reimagine the way you market to buyers, the way you educate and empower them and the way you sell to them. Our 2019 agenda will aim to speak to this new reality, and our mission is to offer tactical advice and best practices, so teams can begin capitalizing on this opportunity as soon as possible.”

Attendees can expect the following at the 2019 event:

  • Keynote speaker David Meerman Scott, who will reveal how brands can create passionate fans of their products, services and ideas;
  • Six tracks of tailored content: Content2Conversion, Demand Gen Summit, ABM In Action Live, Sales Impact Summit, Channel Marketing and Digital Strategy;
  • A series of new growth-focused sessions designed for organizations striving to expand and scale their businesses;
  • 100+ speakers, including analysts, influencers and B2B practitioners;
  • 10 intimate workshops;
  • 24 case study sessions;
  • The CMO Exchange; and
  • The CMO Mentorship Program, which is designed to connect marketing professionals to CMOs who will share career guidance and recommendations.

During the three-day event, attendees will also get a behind-the-scenes look at some of the top campaigns of the year via the Killer Content Awards. Affectionately known as "The Finnys," the awards program was designed to spotlight innovative approaches to campaign design and content creation. Every year, winners are featured during the Killer Content Awards luncheon and in conference sessions. Nominations are now being accepted for the 2019 awards. You can learn more or submit your nomination by visiting the 2019 Killer Content Awards nomination page.

In order to truly help B2B brands be more innovative in their marketing and engagement practices, the B2B Marketing Exchange will feature more than 60 of the industry’s top agencies, analyst firms and solution providers in its Marketplace. More than 20 sponsors have already signed on. These brands will be on hand to talk shop with attendees, share best practices and walk through their tools and platforms, which are designed to help B2B organizations be more efficient and effective in their practices.

“B2BMX has become a staple event for NetLine over the last 5 years, yielding an average of over 1300% ROI,” said Andrea Neiman, Senior Marketing Manager at NetLine Corporation. “Year after year, we have come to witness how the leaders in the B2B MarTech industry inspire, cultivate, and validate evolving and working techniques to enable novice- to executive-level talent in finding their voice in the otherwise very crowded industry.”

Solution providers interested in joining the Marketplace can view the B2B Marketing Exchange sponsorship opportunities here.

About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

About G3 Communications
Founded in 2007, G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, G3’s brands include Demand Gen ReportABM In ActionRetail TouchPointsChannel Marketer ReportMarketing ID and Content4Demand. An end-to-end marketing firm, G3 Communications helps B2B organizations develop revenue-producing, comprehensive campaigns by providing content ideation, creation and distribution services. Its growing clientele includes: Oracle, Marketo, SAS, FIS, Citrix, NCR, HubSpot, Salesforce and a number of other B2B solution providers large and small.

Sheri Butts
O: 201.257.8528 x248
C: 973.842.7961

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