ZINFI Hosts Webinar with SiriusDecisions on Channel Partner Lead Management Best Practices

Learn How to Apply a Formal Partner Lead Management Framework to Increase Sales and Maximize ROI

PLEASANTON, Calif., April 02, 2019 (GLOBE NEWSWIRE) -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, and SiriusDecisions, a global b-to-b research and advisory firm, will host a free webinar entitled “Best Practices in Channel Partner Lead Management” at 10:00 a.m. on Thursday, April 4.

WHO: Host
 Mike Chantigian, Director of Services, Americas & EMEA, ZINFI Technologies
 Stephanie Sissler, Sr. Research Director, SiriusDecisions
 Melissa McNeil, Sr. Director of Sales, ZINFI Technologies
TOPIC:Speaker Topics
 “Framework for Channel Partner Lead Management”
 “Channel Partner Lead Management – Tools & Tactics”
WHEN:  Thursday, April 04, 2019 at 10 a.m. – 11 a.m. PDT
Registration LINK: Registration Link

During this session, speakers from ZINFI and SiriusDecisions will share best practices for channel partner lead management across large, geographically diverse and complex partner networks. The webinar will identify the most common lead management challenges in the channel environment, and then launch a detailed discussion of the six components of a channel partner lead management framework: definition, distribution, governance, enablement, review and automation. Speakers will provide attendees with practical tips for managing leads throughout the customer buying journey.

For more information about ZINFI’s Unified Channel Management platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

About ZINFI Technologies

ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI’s global marketing services team members.

In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester WaveTM: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.” Earlier in 2018, ZINFI was named a leader in The Forrester WaveTM: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/c322631f-28a2-4a06-87f7-0ff875480b0d