Nokia on display at Helsinki International Fashion Fair

Nokia is the first mobile phone manufacturer to have a booth at a fashion fair in Finland on August 26 - 28. The company will showcase the Nokia 8210 phone and its color spectrum, designed for the trendy and style conscious consumer, at the Helsinki International Fashion Fair. The product will be featured in the fashion shows as part of the spring and summer -collections. The fair is open to consumers on August 26 and to industry professionals on August 27-28, 2000.

The Nokia 8210, launched with the Kenzo house of fashion, is the epitome of individuality and fashion trends. The product's color spectrum is directly influenced by the fashion industry, and the color selection changes seasonally. The choices now featured include six different shades which can be viewed at the Nokia booth. Nokia designers will also be present to answer questions.

"At Nokia we have a history of paying attention to color and material. Today, these factors are an integral part of phone design. The fashion world offers us a captivating arena to link the telecom industry with changing trends. The collection of changeable color covers gives fashion-conscious Nokia 8210 phone users the opportunity to exude their style down to the last detail. That's why the fashion fair is a natural environment in which to showcase this product," explains Zina Kranck, Nokia's Design Manager of colors, materials and graphics.

Experts will be on hand to demonstrate the features of the Nokia 8210 phone as well as the services and membership benefits of the Club Nokia customer relationship program. It will also be possible to register as a Club Nokia member at the fair.

Nokia is paving the way to the mobile information society with its innovative products and solutions. The company is the leading mobile phone supplier and a leading supplier of mobile, broadband and IP networks, related services as well as multimedia terminals. In 1999, Nokia's net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 60 000 people.

For more information:

Nokia Mobile Phones
Communications
Tel: +358105051

www.nokia.com