In addition, players are challenged to create a new game identity and investigate – using their game identity – the borders between fiction and reality. Close cooperation with the world’s largest music publishing companies has resulted in a game theme that will teach participants the ins and outs of today’s music business.
Nokia Game uses the Internet, SMS, chat, interactive voice response (IVR) calls and mini-movies distributed over the web to share information and provide clues and instructions to the players. There is no participation fee to participate in Nokia Game. To play, participants need to have access to the Internet, an e-mail address, and a mobile phone with the capacity to receive short messages. There is no age limit to play the game, but minors need their guardian's permission to participate.
At the end of the game, the top 10-100 players in each country will each win a special new Nokia 3650 phone with integrated camera, video player and camcorder. The winners will be among the first in their region to own and use this new phone.
"This is the fourth time we are running Nokia Game for mobile phone users. Last year, over half a million people played and we expect as many, if not more, for this year’s Nokia Game. Players are able to build their own pages to share information and content that they have created," said Pekka Rantala, Vice President, Marketing Services, Nokia Mobile Phones. “This type of promotional activity is an excellent fit with our brand promise of connecting people and reflects the growing importance of entertainment in mobile services.”
Nokia Game 2002 will feature multimedia messaging (MMS) and digital services. Operator logos, ring tones, and picture messages with Nokia Game themes are available from the Nokia Game site www.NokiaGame.com and Club Nokia, an online community loyalty program offering exclusive services to Nokia phone owners in Europe, the Middle East and Africa. The Club Nokia web and wap services can be accessed once the Nokia phone is registered with Club Nokia. For more information on Club Nokia, please see www.club.nokia.com.
Registrations and a press section where members of the press can download Nokia Game related material and follow news updates on the game opens at www.NokiaGame.com on October 21.
About Nokia
Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed broadband and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.
Further information:
Nokia Mobile Phones
Communications
Tel: +358 7180 08000
E-mail: nokia.mobile.phones@nokia.com
www.nokia.com