Huhtamaki, the global consumer packaging specialist, has received five WorldStar awards in the annual packaging competition organized by the World Packaging Organization.
Cyclero® flexible packaging for coffee pads and soft drinks
In the beverage category, two applications of Huhtamaki's Cyclero® flexible packaging were awarded. Cyclero® for Amaroy Coffee Pads is an easy open and re-close circular container for coffee which prevents the pads from squashing or folding and has an optimal aroma protection. Amaroy Coffee Pads is packed by Aldi Süd, one of the world's largest discount retailers.
The other awarded Cyclero® application is Drinkbax for non-carbonated soft drinks manufactured for Jung Bonbonfabrik. Drinkbax is the first beverage application on the flexible packaging market. The lightweight packaging is easy to carry and dispose of and it has an outstanding life cycle analysis performance. It has high barrier properties and therefore provides optimal product protection combined with minimum material input. The product can be pasteurized or sterilized to guarantee a long shelf life.
Cyclero® has been developed in Ronsberg, Germany, a Center of Competence in the Huhtamaki Group.
Sleeves for "Style-a-Coke" promotion and "Kiwi - Shoe Polish & Applicator" set
The "Style-a-Coke" promotion was developed by Huhtamaki's unit in India. In the point-of-sale for Coke, a digital photograph of a Coke consumer is attached to the can by shrinking a pre-printed sleeve on top of the photo. The picture of the consumer is visible on the customized "Style-a-Coke" can from a window in the shrink sleeve.
In the household category, the winning packaging solution was a sleeve for a single use "Kiwi - Shoe Polish & Applicator" set developed by Sara Lee and packaged by Huhtamaki in India. A shrink sleeve was developed to serve the dual purpose of bunching and branding. It holds together three packs as well as meets the branding requirements of the set. A multicolor printed sleeve with registered perforations makes the pack easy to open and helps in single unit usage from the set of three.
Cost effective and environment friendly carrier tray for yoghurt tubs
Huhtamaki's unit in South Africa received a world star award in the food category for their 20 cell carrier tray for 175 g yoghurt tubs. The rigid, cost effective and environment friendly molded fiber tray was developed for 175g yoghurt tubs. Tray pockets act as a dividers between the tubs, thereby reducing damage to the tubs whilst in transit, and the trays can be stacked on top of each other with minimal damage to foil seals. The molded fiber tray with shrink-wrap offers a viable alternative to corrugate trays in distribution packaging.
WorldStars are global awards for excellence in the field of packaging and have been instituted by the World Packaging Organisation (WPO). WorldStar is presented to packages which have already won recognition in a national and/or regional competition. WPO is a non-profit, non-governmental, international federation of packaging institutes, associations, federations and other interested parties including corporations and trade associations.
For more information, please contact Huhtamaki Group Communications communications@huhtamaki.com.
Huhtamaki Group is a leading manufacturer of consumer and specialty packaging with 2006 net sales totaling EUR 2.3 billion. Consumer goods and foodservice markets are served by some 15,000 employees in 66 manufacturing units and several sales offices in 36 countries. The parent company, Huhtamäki Oyj, has its head office in Espoo, Finland and is listed on the Helsinki Stock Exchange. Additional information is available at www.huhtamaki.com