Bang & Olufsen in partnership with Mercedes-AMG

Bang & Olufsen to supply sound systems for Mercedes-AMG 


Bang & Olufsen, the worldwide provider of exclusive, high quality audio and
video products, has signed an agreement with Germany's Mercedes-AMG, the
performance division of Mercedes-Benz Cars, for a unique sound system. 

”Our new partnership with Mercedes-AMG is hugely important to us,” says
President & CEO Karl Kristian Hvidt Nielsen, Bang & Olufsen. 

”Mercedes-AMG represents high performance and exclusivity. The same is true of
Bang & Olufsen's in-car sound systems. Jointly, we are therefore able to meet
Mercedes-AMG customers' expectations to sound systems,” says Volker Mornhinweg,
Chairman of the Management Board at Mercedes-AMG. 

”The agreement means that Bang & Olufsen will now be able to further utilize
the expertise and processes we have built up in order to meet the requirements
of the automotive industry,” says Karl Kristian Hvidt Nielsen. ”Of course,
Mercedes-AMG is also an interesting partner for Bang & Olufsen because
Mercedes-AMG cars are sold across the world.” 

The agreement with Mercedes-AMG does not affect Bang & Olufsen's expectations
for the current financial year. 

Bang & Olufsen's sound systems have gained a considerable reputation within a
short time. Earlier this year, the respected German magazine ”auto motor und
sport” named Bang & Olufsen the number one brand in the Car-HiFi category in
its readership survey ”Best Brand 2008.” 


Karl Kristian Hvidt Nielsen
President & CEO





For further information, please contact:
President & CEO Karl Kristian Hvidt Nielsen, tel.: +45 9684 5004