FAIRFIELD, NJ--(Marketwire - September 17, 2008) - Redi-Data Inc. announced today that it has added high-quality, permission-based consumer email addresses to its wide-range of resources for email and multi-channel direct marketing solutions. Redi-Data offers highly qualified, accurate consumer email addresses under the brand Redi-Consumer™, providing access to responsive consumers through the use of a current database of over 69 million consumer emails.

Leveraging its relationship with sister company, Redi-Mail Direct Marketing, Redi-Data provides turnkey email and multi-channel services from data sourcing and cleansing to email broadcast execution and analysis. In addition to consumer data, Redi-Data also provides business and healthcare data and specialty lists with a diverse selection of information and data points.

"Email marketing plays a key role in effective direct marketing, particularly in multi-channel programs. Our in-house capabilities enable efficient and cost-effective email and multi-channel campaign management, including detailed reporting and analysis," said Peter Brooks, director of Information Technology for Redi-Data.

An independent industry research firm recently surveyed marketers and concluded that one of the top five challenges with email marketing was a lack of good customer data.

"Redi-Data is perfectly positioned to better support and manage some of the more challenging aspects of email marketing today. Our ability to offer reliable email data through Redi-Consumer is an essential part of our dynamic email marketing and multi-channel strategies," said Thomas R. Buckley, CEO, Redi-Data Inc.

Always in compliance with strict industry standards and best practices, the high quality of Redi-Consumer email lists are maintained through constant updates and verification of email addresses, naming conventions and domains.

Responding to the increasing demand for better email data to drive more successful, cost-effective marketing programs, Redi-Data and sister company, Redi-Mail combine forces to help companies source, append and coordinate the complexities of email campaign management, deployment and analysis.

About Redi-Data Inc.

Redi-Data Inc. provides consumer, business and healthcare professional (AMA) data, mail and email lists. The company offers a diverse selection of information and data points including demographic, geographic, financial and lifestyle. Redi-Data also offers real-time lead verification, list hygiene and extensive data and postal processing. Redi-Data is a division of Redi-Direct Marketing, Inc. and has offices in Fairfield, NJ and Sunrise, FL. For more information, visit redidata.com.