MIDDLETOWN, NJ--(Marketwire - July 14, 2010) -

WHO:   Jeanne Achille, founder and CEO of The Devon Group, and Outsourcing Institute, creators of OI University
WHAT:   Will present an online training workshop titled "Making Your Messages Resonate with the Media" that will offer tips and techniques to help attendees manage their company's reputation with press, analysts and influencers.
WHEN:   Thursday, July 29th from 12:00 p.m. to 1:00 p.m. ET.
WHERE:   This 60-minute course will take place online. Registration details are available at gotomeeting.com/register/718859170.
DETAILS:   Great spokespersons aren't born, they're cultivated. Building relationships and mastering the art of the sound bite are skills that can be learned. The Outsourcing Institute's first workshop will cover these topics, helping attendees drive predictable outcomes from their interactions with press and other important influencers. PR expert, Jeanne Achille, will show workshop participants how to avoid being a "deer in the headlights" or launching into "Macbeth's Soliloquy" when premium media opportunities arise. She will share actual case studies from The Devon Group's 16 years of training top executives and subject matter experts as well as take questions throughout the presentation. If you've always wanted to be media trained, this is the place to start.

About The Devon Group
Founded in 1994, The Devon Group delivers quantifiable branding, public relations and marketing results to a wide variety of global companies and organizations. The Company's full range of brand definition and articulation, PR and marketing programs build awareness and accelerate sales. Winners of numerous awards for branding, writing outstanding feature stories and press releases, and designing and executing local, national and global print and online media campaigns, The Devon Group has also achieved certification as a Women's Business Enterprise (WBE) from the Women's Business Enterprise National Council (WBENC).

Headquartered outside New York City in Middletown, N.J., The Devon Group has offices in London and Waltham, Mass. For more information about The Devon Group, please visit www.devonpr.com or follow twitter.com/devongroup.