Bang & Olufsen has signed a contract with German BMW, one of the world's leading manufacturers of Premium Automobiles, to develop first-class sound systems. The agreement includes the development of first-class sound systems for a range of BMW vehicles over the coming years and supports Bang & Olufsen's growth ambitions within the Automotive business segment. The first concrete result of this co-operation will be on display at the upcoming Paris Motor Show with the unveiling of the new Bang & Olufsen High-End Surround Sound System featured in the BMW 6 Series concept car. The agreement with BMW is a natural step in Bang & Olufsen's efforts to continue the extension of the business segment. - We are very enthusiastic about this co-operation. BMW and Bang & Olufsen share values with focus on design and performance, which has given both brands a unique position in the market within their respective areas, says President & CEO Karl Kristian Hvidt Nielsen. The agreement with BMW does not affect Bang & Olufsen's expectations for the current financial year. Karl Kristian Hvidt Nielsen President & CEO Applications to this announcement to be made to: President & CEO Karl Kristian Hvidt Nielsen, tel: +45 9684 5000
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