ISELIN, NJ--(Marketwire - October 14, 2010) -  

WHO:, a leading provider of advanced business collaboration software

Will host a complimentary webinar titled "The Next Wave of CRM" that will help organizations change their customer relationship management focus from internal to external and from cost-control to revenue-generation.

Thursday, October 28, 2010
2:00 p.m. ET, 1:00 p.m. CT, 11:00 a.m. PT

Pre-registration for this event is required. Registration details can be accessed at

The recent recession has forever changed the value of a client relationship and the manner in which business is conducted. Companies relying on traditional CRM systems are missing opportunities to attract new clients and enhance the engagement of their existing relationships. To win in this increasingly competitive business environment, putting the customer at the core of every interaction is mandatory. 

This webinar is designed to help attendees contrast how they are currently interacting with their clients by learning more about the next generation of CRM. Participants will gain visibility into new collaboration options that deliver the enterprise functionality of ERP systems without the associated headaches and high costs of older CRM solutions. The webinar will also review why it's so critical that software-as-a-service web-based CRM systems go well beyond basic functionality such as contact management.

About is a leading provider of business collaboration software that automates and optimizes business processes. coAction's powerful and interactive collaborative environment features a rich and easy desktop-like interface and a wide selection of coApps that can be customized to user specifications. coAction's advanced collaboration solution provides strong role-based security and an automation engine to control the progression of items from open to close to meet today's businesses' collaborative needs. Users gain real time visibility into projects, milestones and tasks and the ability to collaborate with co-workers or customers, regardless of their global location. coAction's collaborative platform is delivered through the on-demand Software-as-a-Service (SaaS) delivery model, alleviating the need for additional IT investment or resources. For more information, please call 732.636.0485 or visit