SANTA CLARA, CA--(Marketwire - Mar 25, 2013) -

  • 5-Star designation in annual guide identifies the IT channel's most elite vendor partner programs

Avaya today announced it has been named to CRN's 2013 Partner Program Guide and awarded a 5-Star Partner rating for the fourth consecutive year. The CRN Partner Program Guide is the definitive listing of manufacturers and software publishers that sell through solution providers and provide products to the IT Channel. The guide recognizes those vendors who have channel programs and derive a portion of their sales through the indirect IT Channel. The 5-Star Partner Program rating recognizes an elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.

The list methodology is based on objective criteria that take into account each vendor's investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. Vendors are assessed using information provided in their completed applications. 

Avaya's channel initiatives are driven by the Avaya Connect partner program, which consists of over 9,000 partners worldwide, and delivers all of the technical support and training needed to help companies succeed with business collaboration and communications solutions. Avaya Connect partners provide unified communications, contact centers, networking and related services to companies of all sizes around the world. Avaya Connect partners have met certain criteria for solution expertise and customer satisfaction, and can provide multi-vendor solutions that have been approved as Avaya-Compliant.

The 2013 Partner Program Guide will be featured on and the 5-Star Partners listing will be highlighted in the March 2013 issue of CRN.

Executive Quotes:
"The companies listed in CRN's 2013 Partner Program Guide represent a comprehensive list of the best channel programs in the market today. The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership."
 -- Kelley Damore, Senior Vice President and Editorial Director, UBM Tech Channel's CRN

"Our plans for the growth of Avaya channel partners continue to accelerate as new global compensation programs and incentives such as our Grow Right growth rebate open up new opportunities. Additionally, innovative tools like the Avaya Learning Virtual Center drive more cost-effective, convenient avenues of education for our partners. Achieving a 5-star Partner rating in CRN's 2013 Partner Program Guide is a great honor, and further proof of the success of our channel strategy."
 --Barat Dickman, Senior Director, Global Channel Programs and Go-To-Market Strategy

About Avaya:
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit

About UBM Tech Channel (
UBM Tech Channel, a UBM company, is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at:

UBM llc (
UBM llc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to

Contact Information:

Media Inquiries:
Jonathan Varman
908 953 6432

UBM Tech Channel
Betzi Hanc