BOULDER, CO--(Marketwired - Sep 30, 2013) -

Dr. Natalie Baumgartner, co-founder and chief psychologist of RoundPegg, helping corporations measure, manage and monitor their unique cultures from the cloud.

Will present "Replacing Culture Change with Culture Alignment: The Real Corporate Win" at the 2013 Michigan Council of SHRM Annual Conference and Exposition

Sunday, October 6, 2013 - Wednesday, October 9, 2013

Dr. Baumgartner's presentation will take place on Monday, October 7 from 10:45 a.m. until 12:00 p.m. ET.

2013 MISHRM Annual Conference and Exposition
DeVos Place Convention Center 
303 Monroe Ave. NW
Grand Rapids, Mich.

Despite even the best intentions, some 70 percent of culture change initiatives fail because companies attempt to force change rather than align employees and company values with business objectives. Before moving to implement massive change efforts, companies should assess employee behaviors and existing processes, and work to cultivate culture from the ground up.

During "Replacing Culture Change with Culture Alignment: The Real Corporate Win," Dr. Natalie Baumgartner, co-founder and chief psychologist at RoundPegg, will use personality research and real business examples to illustrate the differences between culture change and cultural alignment.

Working to redefine the culture management category, Dr. Baumgartner and RoundPegg have developed comprehensive cloud-based analytics and executive dashboards designed to increase employee engagement and organizational effectiveness, using a framework of culture measurement. Attendees will leave with an understanding of the resources and insight needed to identify and remedy any existing issues within their company cultures.

Now celebrating its 25th year, the 2013 MISHRM Annual Conference and Exposition is a four-day leadership event that will unite hundreds of human resource professionals from Michigan, Indiana and Ohio for educational sessions, keynote presentations, and networking opportunities.

Conference attendees interested in learning more about the organizational benefits of corporate culture developed from the bottom up are encouraged to attend Dr. Baumgartner's presentation. "Replacing Culture Change with Culture Alignment: The Real Corporate Win" has been approved for 1.25 Strategic HRCI credits.

Additional details and registration can be accessed at

About RoundPegg

RoundPegg is the future of culture management and allows companies to manage culture from the cloud. 

RoundPegg helps companies tackle the challenges of undertaking a culture change, aligning sub-cultures or improving operational efficiencies. A culture platform featuring socially-centered web-apps make it possible to measure, manage and monitor your company's unique culture by pulling the levers to hire, develop and engage employees in alignment with the desired culture.

Headquartered in Boulder, Colo., RoundPegg has earned the distinction of being named a Cool Vendor by Gartner and driven ROI through culture for every customer. For more information, please access