BOULDER, CO--(Marketwired - Oct 7, 2013) - RoundPegg, a culture management company that helps organizations tackle culture change, align sub-cultures and culturally integrate acquired companies, announced today that HR advisor and author Libby Sartain, SPHR, CCP will be on hand to distribute copies of the company's new book, "Cracking the Culture Code: The Key to High Performing Organizations," during the 16th Annual HR Technology® Conference and Exposition.

Co-author of "Cracking the Culture Code," Sartain will join experts from RoundPegg in Booth No. 1353 on Monday, October 7 from 3:00 p.m. until 4:00 p.m. PDT and Tuesday, October 8 from 11:00 a.m. until 12:00 p.m. PDT. The new book, written by Sartain and Brent Daily, co-founder and COO of RoundPegg, defines culture in contemporary terms and offers organizations a clear-cut, ten-step guide to align their corporate culture and enhance performance.

"Corporate culture was originally defined over 30 years ago, and we felt Libby Sartain was exactly the right person to help us bring some much-needed updates to the literature," said co-author and RoundPegg COO Brent Daily. "Culture initiatives have a dismal success rate because they are rarely grounded in business practices. Our goal with this book was to not only help strategic executives take a data-driven approach to culture but to provide the roadmap on how to do so."

RoundPegg will also exhibit its culture management software platform during open expo hours. Attendees of the HR Technology Conference interested in learning how culture management works to engage employees, retain top talent, and drive business performance are encouraged to visit Booth No. 1353.

About Libby Sartain SPHR, CCP

After a distinguished 30+ year career in human resources, Libby Sartain is now an active business advisor, board member and volunteer. As head of HR of Yahoo! Inc. and Southwest Airlines, Sartain led significant business transformation initiatives as a member of executive leadership teams and guided global human resources efforts focusing on attracting, retaining, and developing employees. Her focus has been growth companies where she developed employment brand strategies that helped grow the workforce exponentially while establishing company reputation as a leading employer of choice. Both Yahoo! and Southwest were listed on the Fortune 100 Best Companies To Work For in America and the Fortune 500 during her tenure.

Sartain serves on the Board of the SHRM Foundation and is a Trustee for the National Academy of Human Resources Foundation. She advises several start-ups and Fortune 500 organizations on HR, Employer Branding and Talent Management. Sartain is a well-respected and often quoted industry thought leader, public speaker and the co-author of several books, including "HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business" and "Brand from the Inside: Eight Essentials to Connect Your Employees to Your Business."

About RoundPegg

RoundPegg is the future of culture management and allows companies to manage culture from the cloud. 

RoundPegg helps companies tackle the challenges of undertaking a culture change, aligning sub-cultures or improving operational efficiencies. A culture platform featuring socially-centered web-apps makes it possible to measure, manage and monitor your company's unique culture by pulling the levers to hire, develop and engage employees in alignment with the desired culture.

Headquartered in Boulder, Colo., RoundPegg has earned the distinction of being named a Cool Vendor by Gartner and driven ROI through culture for every customer. For more information, please access