REDWOOD CITY, CA--(Marketwired - Oct 10, 2013) - ASSIA, Inc., a leading solutions company for broadband service providers, today announced details of its plans to showcase advances in broadband technologies at the Broadband World Forum conference and exhibition in Amsterdam, The Netherlands, October 22 - 24. At the conference, ASSIA CEO Dr. John Cioffi will present important new insights in vectoring technology, managing upgrades to vectored VDSL to attain speeds of 100 Mbps over hybrid copper and vectored VDSL networks. ASSIA SVP Global Sales Anthony Hill will discuss how to improve customer experience management with other industry experts. ASSIA also plans to showcase additions to its Expresse Solutions portfolio of products and professional services, at stand C23 in Exhibition Hall 11 of the RAI.

Dr. Cioffi's presentation, "Smart Vectoring: Invest Wisely with DSL Management to 100 Mbps," will take place on October 22 at 12:00 p.m. as part of the Broadband World Forum Day 1 Access Evolution track. During his presentation, Dr. Cioffi will focus on business and technical strategies and tactics for managing network and customer upgrades to vectored VDSL for optimal customer service and return on investment. The presentation is part of a series of thought-leadership initiatives on vectored VDSL, which also includes a white paper, "Smart Vectoring," and a webinar, "Vectored VDSL: Smart Strategies for Delivering 100 Mbps," on October 15.

Anthony Hill's panel, "Improving, Monetising and Managing the Customer Experience," will take place on October 22 at 1:00 p.m. as part of the Broadband World Forum Day 1 Customer Experience track. Hill will present business and technical strategies and tactics for improving customer experience and reducing operational costs with big-data analytics and expert systems for network optimization and contact centers.

Session Presentation:
: Dr. John Cioffi, CEO and Chairman, ASSIA, Inc.
What: Presentation: "Smart Vectoring: Invest Wisely with DSL Management to 100 Mbps"
When: Tuesday, October 22, at 12:00 p.m.
Where: Broadband World Forum Day 1 Access Evolution track

: Anthony Hill, SVP Global Sales, ASSIA, Inc.
What: Panel: "Improving, Monetising and Managing the Customer Experience"
When: Tuesday, October 22, at 1:00 p.m.
Where: Broadband World Forum Day 1 Customer Experience track

About John M. Cioffi
Dr. John Cioffi is a 30-year veteran of the DSL industry and sports numerous prestigious awards for his contributions to technology and industry. Prior to founding ASSIA in 2003, he served as founder, CTO and vice president of engineering at Amati before its acquisition by Texas Instruments. Dr. Cioffi held a tenured endowed professorship at Stanford University in the Department of Electrical Engineering from 1985-2009, where he is now an active Professor Emeritus with limited ongoing research efforts in broadband access. He has published over 400 papers and holds over 100 patents. Dr. Cioffi is a member of the United States National Academy of Engineering and an International Fellow of the United Kingdom Royal Society of Engineering. He is a winner of the The Economist Computing and Telecommunications Award (2010), IEEE Alexander Graham Bell Medal (2010), the IEEE Kobayashi Award (2001), and the Marconi Society's Marconi Prize (2006). He currently serves on the boards of Teranetics, ClariPhy, Vector Silicon, and Alto Beam. Dr. Cioffi holds a BSEE from the University of Illinois and a PhD in electrical engineering from Stanford University.

About Anthony Hill
Anthony Hill brings more than 20 years of global sales and account management expertise to ASSIA from leading telecommunications and professional services organizations, including Nokia Siemens, Hewlett-Packard, and Verizon. He founded the largest private-sector communications industry conference in the world, Cyberposium, and has been recognized as a technology pioneer by the White House. Prior to joining ASSIA, Mr. Hill was regional vice president, West and South Europe for Nokia Siemens Networks, leading sales across 30 countries to more than 400 customers. He also served as Hewlett-Packard Enterprises' account executive at Vodafone UK, where he was a key member of an executive group that won a major IT managed service contract. At Verizon Wireless, Mr. Hill was vice president of the wireless data and Internet services division. He received an MBA from Harvard University.

About ASSIA, Inc.
ASSIA, Inc. is a strategic and trusted solutions vendor to broadband service providers worldwide. ASSIA solutions enable providers to grow revenues, increase customer satisfaction, improve operational efficiencies, and deliver new multimedia content to the broadband-enabled home. ASSIA has more than 70 million broadband lines under contract with top-tier service providers worldwide and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit

Expresse is a registered trademark of ASSIA, Inc.

"ASSIA" is an acronym for "adaptive spectrum and signal alignment."

Contact Information:

Todd Lane
Trainer Communications
(415) 225-3397