Etisalat launches Eniro’s search engine in the United Arab Emirates


Etisalat Information Services launch the first fully-digital search service in
the United Arab Emirates (UAE). The launch marks an agreement between the
company and Eniro. The service will initially cover the UAE, with the intention
to introduce the service in other markets.
Through the search engine can Etisalats users among other things search for
name, location, shopping, travel and hotel bookings, maps, location services and
directions to the search results. The service is available online in both
English and Arabic languages. It’s available through online as well as mobile
app offerings for iOS and Android. It also has a responsive design which gives
the same impression whether it is a computer, tablet or mobile.

“We searched for the best partner to develop a unique local search engine as a
complement to our telecom business,” comments Rashid Khusaif Al Naqbi, General
Manager, Etisalat Information Services. “We are looking forward to a successful
launch in our home market, with a view to subsequently launching services in our
other markets.”

“We have worked closely together with Etisalat in adapting our local search
platform to the market in United Arab Emirates,“ comments Stefan Kercza, CEO and
President of Eniro Group. “By investing in our search platform, they can also
take advantage of new features that are introduced. It’s in accordance with our
strategy to strengthen the position in local search.”

Etisalat Information Services is the market leader in United Arab Emirates of
multiplatform information services. It’s a subsidiary of Emirates
Telecommunications Corporation-Etisalat.

The subsidiary, Eniro Global, has been formed with the mission of entering
into agreements with partners interested in conducting their own local search
services based on Eniro’s concept. Eniro provides the platform and takes
responsibility for development and maintenance of this in pace with the further
development of Eniro’s own service offering. The agreement partner is
responsible for the database of local content (company information, personal
information, map information, etc.) and sales resources.
For further information, please contact:

Stefan Kercza, President and CEO, Tel.: +46-8-553 310 00

Christer Lundin, Head of Communications, Tel.: +46-72-888 18 16,
This information is such that Eniro AB (publ) is required to disclose in
accordance with the Swedish Financial Instruments Trading Act and/or the Swedish
Securities Market Act. The information was submitted for publication at 08:30
CET on March 10, 2015.

Eniro is a search company that aggregates, filters and organizes local
information. Our growth is driven by users’ increasing mobility and multiscreen
behavior, where we are at the forefront with modern technical solutions. For
more than 100 years Eniro has helped people find local information and companies
find customers. Today it is a multiscreen solution – our users search for
information using their smart phones, tablets and desktops. This creates great
business opportunities for us as the local search company. Mobile advertising is
today the fastest growing part of Eniro’s business. Eniro is the local search
engine. A smart shortcut to what you need, no matter where you are or where you
are going.

Eniro is one of the largest search companies in the Nordic region and Poland.
The company has approximately 2,300 employees and has been listed on NASDAQ
Stockholm since 2000. During 2014, Eniro’s revenues amounted to SEK 3,002 M and
EBITDA was SEK 631 M. More than 88 percent of Eniro’s advertising revenues come
from multiscreen channels. The company’s headquarters are located in Stockholm,
Sweden. More on Eniro at

Eniro – Discover local. Search local.