WHITE PLAINS, NY--(Marketwired - September 01, 2015) - Mionetto launches 'Pink Cork for the Cause', a national program in honor of Breast Cancer Awareness. The program, the first of an ongoing marketing initiative, is launching September 1st and running through October 31, 2015.

Participants will have a chance to win a pink 5-speed hand mixer by finding a pink cork in promotional bottles of Mionetto Prestige Brut or Mionetto Prestige Gran Rosé, or by entering an online sweepstakes where applicable. There will be 128 of these prizes available across the United States.

All winners will be automatically entered into random drawings where four grand prizes will be awarded. For each grand prize winner, Mionetto will make a $10,000 donation on their behalf to a breast cancer charity of their choice.

The Mionetto 'Pink Cork for the Cause' program is Mionetto's way of giving back to its extended family and loyal customers. "One in every eight women in the US will be diagnosed with breast cancer during their lifetime. Many of our loyal consumers, who we consider our family, struggle with this disease. Our 'Pink Cork for the Cause' campaign is simply our effort to help put an end to a disease that affects the lives of our families across the US," said Enore Ceola, Managing Director and CEO of Mionetto USA. "Mionetto began with love, passion and tradition by master winemaker Francesco Mionetto, the forefather of the family. These fundamental values have been in place since its inception in 1887 and with each new generation, these values have continued to be our building blocks. Here at Mionetto, we understand the importance of family. The Mionetto family extends into our winery, the importers, distributors, trade channels and most importantly to the consumers who support our brand. Thanks to the love and passion shared by our families, Mionetto is the most loved Prosecco in the US according to Impact Databank."

Official rules are available at www.facebook.com/MionettoProseccoUSA including complete details and how to participate without purchase.

About Mionetto
Mionetto has been Italy's foremost Prosecco producer for over 125 years with an established reputation for quality, tradition and innovation. The winery was founded in 1887 by Francesco Mionetto in the small village of Valdobbiadene, located just north of Venice, in the heart of the Prosecco region. Mionetto is one of the area's oldest wine producers with long-established relationships with star growers, ensuring a consistent supply of quality grapes. As the only Prosecco producer who bottles-to-order, Mionetto ensures ultimate freshness and superior quality.

Mionetto has been named a 'Hot Brand' for the sixth consecutive year by Impact magazine and received the 'Growth Brand' award for the fifth consecutive year by Beverage Information Group.

About Mionetto USA
Founded in 1997, Mionetto USA began with the introduction of the Mionetto family's portfolio of fine sparkling wines to the United States, with the mission of establishing the Prosecco category. Mionetto USA has grown to be the importer for the best-selling Prosecco brand and ranks among the fastest growing premier wine importing companies in the United States.

MW Imports, a division of Mionetto USA, represents some of the most prestigious wine estates in the world. These producers are benchmarks within their respective regions and categories. The portfolio includes Henkell (Wiesbaden), Alfred Gratien (Champagne), Gratien & Meyer (Loire), Livio Felluga (Friuli), Castello di Monsanto (Tuscany), Schloss Johannisberg (Rheingau), Capezzana (Tuscany), Pertinace (Piedmont), Rocca Sveva (Veneto), ReMidas (Veneto), Cavas Hill (Penedès), 50° Riesling (Rheingau) and Esperto (delle Venezie).

Contact Information:

Media Contact
Suzie Kukaj
Senior PR Manager
Mionetto USA
718.596.3339 x133