LEBANON, NH--(Marketwired - Sep 22, 2015) -

Chris Forman, CEO of Appcast, the first pay-per-applicant job ad exchange

Will present the webinar, "Pay-Per-Applicant, Not Per-Click. The New Way to Pay for Job Ads."

Monday, September 28, 2015 at 1:00 p.m. EDT (12:00 p.m. CDT / 11:00 a.m. MDT / 10:00 a.m. PDT)

Registration can be accessed at: http://www.eventbrite.com/e/webinar-pay-per-applicant-not-per-click-the-new-way-to-pay-for-job-ads-registration-18501335994.

The process for advertising open jobs has changed dramatically over the last 20 years. However, even with technological advancements and the ease of online applications, many companies struggle to maximize the ROI of job advertising. Rather than rely on the existing models, recruiters need to take a new approach with more emphasis on the applicant and less on the click.

During this webinar, Chris Forman, CEO of Appcast, will discuss the benefits and opportunities of pay-per-applicant pricing, which enables organizations to pay for the desired result: a completed job application. Unlike the pay-per-click model, Forman will demonstrate how this new approach works to align the interest of employers with that of job boards, increasing visibility into the process and helping recruiters strategize more effectively. Session attendees will hear about the risks associated with pay-per-click and learn how pay-per-applicant job advertising supports smarter sourcing with a greater ROI.

This webinar is ideal for HR professionals, recruiters, hiring managers and business leaders who are interested in improving job advertising for their organization. To register, please visit: http://www.eventbrite.com/e/webinar-pay-per-applicant-not-per-click-the-new-way-to-pay-for-job-ads-registration-18501335994.

About Appcast

Appcast is a new way to advertise your open jobs on a 'pay-per-applicant' basis across a network of thousands of career and consumer sites. It works with all applicant tracking systems, requires no long-term contracts, and is simple to use. Headquartered in Lebanon, N.H. with offices in Cambridge, Mass., Appcast debuted in January 2014 and is the latest business incubated out of StartDateLabs. To learn more, visit http://www.appcast.io.