LEBANON, NH--(Marketwired - Sep 29, 2015) -

Chris Forman, CEO of Appcast, the first pay-per-applicant job ad exchange, and Michelle Constantino, senior manager - Recruitment Operations at Bright Horizons

Will present a session titled, "How Bright Horizons Uses Data-Driven Decision Making to Optimize Job Ad Spending" at the IBM Smarter Workforce Summit

Sunday, October 4 - Tuesday, October 6, 2015

Forman and Constantino are scheduled to speak on Tuesday, October 6 at 9:45 a.m. EDT. 

Hilton Orlando Bonnet Creek
14100 Bonnet Creek Resort Lane
Orlando, Fla. 

In a competitive hiring landscape, employers often need to advertise in order to find today's top talent. And while well-orchestrated job advertising is the result of many factors, without access to the right data success may be limited. Instead, organizations need to consider a programmatic approach to job advertising that can improve the ROI of their advertising budgets and the effectiveness of their campaigns.

During the IBM Smarter Workforce Summit, Chris Forman, CEO of Appcast, will join Michelle Constantino, senior manager - Recruitment Operations at Bright Horizons, to demonstrate the benefits of data-driven decision making as it relates to job advertising spending. Through their discussion, Forman and Constantino will outline the methodology Bright Horizons employed and provide step-by-step guidance on how to replicate their success in organizations both large and small. In addition, session attendees will learn to build a business and operational plan to support the move to a data-driven media model.

Conference attendees interested in optimizing job advertising spending and strategy at their organization are encouraged to attend this informative session. For event information, visit: https://www-950.ibm.com/events/ast/hr/15swso.nsf.

About Appcast

Appcast is a new way to advertise your open jobs on a 'pay-per-applicant' basis across a network of thousands of career and consumer sites. It works with all applicant tracking systems, requires no long-term contracts, and is simple to use. Headquartered in Lebanon, N.H. with offices in Cambridge, Mass., Appcast debuted in January 2014 and is the latest business incubated out of StartDateLabs. To learn more, visit http://www.appcast.io.