RED BANK, NJ--(Marketwired - January 26, 2016) - Plymouth Rock Management Company of New Jersey has named Will Jerro President of the Direct Division and Teachers Auto Insurance Company of New Jersey. Jerro has more than 20 years' experience in direct-to-consumer insurance sales and marketing, including senior positions at Tranzact and Fiserv.

"Will has a history of using technology to develop products and services that are attractive to consumers," said Gerry Wilson, President and Chief Executive Officer of Plymouth Rock Management Company of New Jersey. "Plymouth Rock Assurance customers will benefit from his entrepreneurial spirit and his extensive experience in the direct insurance market."

Jerro is a pioneer of direct response life insurance sales and the founder of ReliaQuote, one of the industry's most successful direct response life insurance agencies. Under his leadership, the company developed its e-commerce platform and proprietary automation technology.

In addition to holding a BS in marketing from Fairfield University, Jerro is also a member of Mindshare, an invitation-only program for current and former CEOs of high-growth companies.

"Plymouth Rock's direct insurance channel is known for its value to customers as well as to our agent channels," Jerro said. "I look forward to contributing to the company's success by finding new ways to serve our current customers and appeal to new ones."

Jerro succeeds Marc Buro, who has transitioned to his role as Chief Executive Officer of InsuraMatch, a Plymouth Rock-affiliated online insurance agency.

About Plymouth Rock

Plymouth Rock Assurance is a marketing name used by a group of separate companies that write and manage property and casualty insurance in multiple states. Insurance in New Jersey is offered by Plymouth Rock Management Company of New Jersey on behalf of Palisades Insurance Company, High Point Property and Casualty Insurance Company, Teachers Auto Insurance Company of New Jersey, Palisades Safety and Insurance Association and their affiliates. Each company is financially responsible only for its own insurance products. Actual coverage is subject to the language of the policies as issued by each company. Certain restrictions and limitations apply. For a full description of the programs, features and coverages, please visit

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