GAITHERSBURG, Md., April 05, 2017 (GLOBE NEWSWIRE) -- BroadSoft, Inc. (NASDAQ:BSFT), a global unified communication as a service (UCaaS) and collaboration leader, announced today that Veracity Networks, a facilities-based telecommunications provider, has selected the BroadSoft Business CC-One application to power its cloud contact center offering for business customers.

CC-One is an omni-channel contact center solution that enables, and empowers, businesses to create exceptional customer service experiences, offering a smooth migration from legacy systems to a truly unified, analytics-driven solution. By dynamically matching customers and agents, improving collaboration between front office and back office and optimizing resource usage across teams and systems, CC-One vastly improves business performance.

Veracity Networks has been delivering BroadSoft-powered unified communications (UC) and call center solutions to businesses of all sizes since 2010. Utilizing the CC-One application, Veracity Networks now offers and delivers an enhanced contact center solution with several new capabilities:

  • Integration with UC capabilities – Contact center systems are typically isolated from the business’ other phone systems. The CC-One application breaks down these silos through seamless integration with BroadSoft UC-One®, a mobile first unified communication application.  As a result, call center agents leveraging the Veracity Networks contact center offering have real-time voice, chat and video access to subject matter experts (SMEs) throughout the organization.
  • Affordable cloud option for SMBs – It is cost prohibitive for small businesses and midmarket enterprises to implement a comprehensive cloud contact center solution. CC-One, a SaaS offering, reduces the costs and complexity, streamlines implementation and increases access to customers delivering a superior customer experience.
  • Salesforce integration – Veracity Networks is using the BroadSoft CC-One Salesforce Edition is a scalable omni-channel call center application, integrating voice, call center management, administration, routing and reporting capabilities within Salesforce.

“Integrating Veracity Networks’ solution with BroadSoft Business’ CC-One and UC-One applications creates a significant differentiator from other market solutions, forever changing the paradigm of separately procuring and implementing contact center and unified communications – a prospect too costly and complex for the typical SMB,” said Drew Peterson, Chief Revenue Officer, Veracity Networks. “BroadSoft is a leader in the industry with its cloud experience and market share, and Veracity is thrilled to launch an affordable and customizable contact center offering allowing us to serve SMB customers, with the flexibility to move upmarket to meet enterprise requirements.”

According to research by ICMI, 40% of customer support calls require assistance from an expert. Getting the right expert to the right customer call in the least amount of time is critical for all contact centers. CC-One provides sales and service contact centers of any size the ability to optimize their performance with dynamic, intelligent analytics.

“As a native cloud solution, CC-One lowers the cost of ownership for contact centers, replacing the need for expensive, complex and inflexible on-premise systems and can also easily be integrated with existing on-premise systems and outsourced contact centers to support hybrid environments and a graceful migration of premises-based agents to a cloud solution,” adds Arnab Mishra, vice president, BroadSoft Contact Center. “Veracity Networks shared our commitment to bringing next generation cloud solutions to market that transform business and contact center operations.” 

To learn more about the Veracity Networks suite of products visit HERE.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can” and other similar terms and phrases and includes, among others, statements regarding the benefits to Veracity Networks’ customers resulting from the use of BroadSoft’s CC-One application. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of the CC-One application by Veracity Networks in its offering to end-users, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2016, filed with the Securities and Exchange Commission, or SEC, on February 23, 2017, and in BroadSoft’s other filings with the SEC. All information in this release is as of April 5, 2017. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft
BroadSoft is the technology innovator in cloud communications, collaboration, and contact center solutions for businesses and service providers across 80 countries. We are the market share leader for cloud unified communications with an open, mobile and secure platform trusted by 25 of the world’s top 30 service providers by revenue. Our BroadSoft Business application suite empowers users and teams to share ideas and work simply to achieve breakthrough performance. For additional information, visit

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About Veracity Networks
Founded in Provo, Utah, in 1999 and now headquartered in Draper, Utah, Veracity Networks has quickly become one of the fastest growing Cloud Based communications providers in the Western United States. Veracity’s managed voice and data services provide reliable Internet and customized telecommunication services to thousands of businesses across the Globe. With just two percent annual turnover in its customer base, Veracity inspires customer loyalty through responsive account managers and 30-second response times.  The company has been recognized in the Utah Business Fast 50, in the Utah Valley Business 50, in the Mountain West Capital Network Utah 100, by Utah Best of State and in the Inc. 5000. For more information about Veracity, visit

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Niaobh Levestam, BroadSoft