DataXu and Teads Announce Creative Partnership

DataXu is First DSP with Programmatic Access to Teads Studio Video Units

Boston, Massachusetts, UNITED STATES

BOSTON, July 12, 2017 (GLOBE NEWSWIRE) -- DataXu, a leading provider of programmatic marketing solutions, and Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, today announced a partnership declaring DataXu as the first DSP in market certified to purchase Teads Studio video units programmatically.

Now, DataXu brand and agency customers have access to new video ad formats from Teads, compatible with existing creative assets, that can be delivered across a range of devices and reported on in real-time via DataXu’s easy-to-use self-service user interface. The access consists of Teads high-impact video inventory across its portfolio of inRead formats, including: Scroller, 360, Skin, Live and Swing.

“By allowing advertisers to buy Teads Studio video units programmatically, we’re opening up a new opportunity to incorporate these custom units into a variety of media plans,” said Emi Gal, CEO of Teads Studio and Group CMO. “We’re excited to partner with DataXu to bring programmatic access to our interactive video inventory to our joint customers.”

DataXu customers can easily incorporate Teads premium advertising formats into their existing media plans. The partnership helps create a seamless workflow and eliminates the need for a separate silo for these high-impact units. With demand increasing daily for premium inventory, the new Teads and DataXu partnership ensures that both companies can meet this need and deliver targeted messaging to the right person, at the right time, on the right site.

“At DataXu, we’re constantly evaluating how we can provide the best experience possible to our customers. The combination of these high-impact creative units from Teads with our programmatic expertise represents our latest value-add,” said Rory Edwards, VP of Business Development, DataXu. “Our best-in-class DSP is made even better with this unique partnership and access to this ultra-premium inventory.”

Teads Studio, formerly Brainient which was acquired by Teads in 2016, creates interactive video, mobile and display ads using a single platform.

DataXu’s award-winning Demand-Side Platform (DSP) was recently named a Leader, including the highest score possible in the product strategy criteria in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research, Inc. In March, DataXu also received the top usability score among five competitors in a head-to-head study by independent usability research firm Validately.

For more information on Teads Studio, please visit: DataXu customers that are interested in leveraging this partnership can reach out to their DataXu or Teads representative.

About Teads
Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales forces, or third parties.

Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.

Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team executes on its clients behalf using its platform.

Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries.

About DataXu
DataXu's mission is to make marketing better using data science. The world's top brands and agencies use DataXu to better understand and engage customers across all devices and media formats. Its solution provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities. With fourteen offices in nine countries, DataXu's full-stack solution is powering the marketing transformation of the world's most valuable brands.


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