The Board of Telia Lietuva, AB (hereinafter ‘the Company’ or ‘Telia Lietuva’) has appointed Giedrė Kaminskaitė-Salters as Head of the newly established Direct and Digital Channels unit that will consolidate the Company’s sales and customer experience management.

Starting from 1st of January 2019, the new unit of Direct and Digital Channels unites specialists of direct customer care, digital channels and sales support from the Business to Consumers (B2C) and Business to Business (B2B) units as well as specialists of service implementation from the Technology unit. This will help to create a holistic approach to customer experience and facilitate digitisation.

“I am glad that Giedrė has taken up the challenge to unite more than a thousand customer care related employees of Telia Lietuva and to lift-up our customers’ experience to a new level. She demonstrated her leadership skills and ability to rally people during the merger of Teo and Omnitel, and recently reshaping Analytical competence centre as well as preparing the Digitisation strategy of the Company. Her extensive operational experience while running the national Energy Efficiency programme in the UK will also be an asset” said Dan Strömberg, CEO of Telia Lietuva.

Giedrė Kaminskaitė-Salters (born in 1978) has a MPhil degree in International Affairs from Oxford University and PhD in Energy Law from Maastricht University. For almost five years she was Director of Energy Efficiency Programmes at UK energy regulator OFGEM. In December 2015, she became a Head of Legal and later took on the responsibility for Public Affairs at Telia Lietuva as well as the leadership of the Analytics Competence Centre. Giedrė Kaminskaitė-Salters is a member of the Supervisory Council of LMT SIA, a subsidiary of Telia Company in Latvia, Chairwoman of the Board of UAB Litexpo (Lithuania) and member of the Board of association “Lyderė” (Lithuania).

As Giedrė Kaminskaitė-Salters has stepped up to her new position, Telia Lietuva has started the recruitment process for the new Head of Legal and Corporate Affairs.


Darius Džiaugys,
Head of Investor Relations,
tel. +370 5 236 7878,
e-mail: darius.dziaugys@telia.lt