Austin, Sept. 01, 2025 (GLOBE NEWSWIRE) -- The synthetic media market was valued at USD 4.96 billion in 2024 and is projected to expand to USD 16.84 billion by 2032, reflecting a robust CAGR of 16.61% during 2025–2032. This growth is primarily driven by increasing adoption of AI-generated content across entertainment, marketing, and social media platforms, enabling personalized and immersive experiences. Advancements in deep learning, natural language processing, and computer vision are enhancing content realism and efficiency, reducing production costs and time. Additionally, rising demand for virtual influencers, AI-driven video synthesis, and interactive advertisements is fueling market expansion, while enterprises seek innovative ways to engage audiences and streamline content creation.
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The U.S. synthetic media market was valued at USD 1.36 billion in 2024 and is projected to reach USD 4.55 billion by 2032, growing at a CAGR of 16.27%, driven by rising AI content adoption, advanced media tools, and demand for personalized digital experiences.
Key Players:
- IBM
- Microsoft
- Synthesis AI, Inc.
- NVIDIA Corporation
- Deepbrain AI
- Baidu, Inc.
- Adobe
- DataRobot, Inc.
- OpenAI
- Google (Alphabet Inc.)
- Runway ML
- Synthesia
- Hour One
- Descript, Inc.
- Veritone, Inc.
- Rephrase.ai
- Soul Machines
- Resemble AI
- LALAL.AI
- D-ID
Synthetic Media Market Report Scope:
| Report Attributes | Details |
| Market Size in 2024 | USD 4.96 Billion |
| Market Size by 2032 | USD 16.84 Billion |
| CAGR | CAGR of 16.61% From 2025 to 2032 |
| Base Year | 2024 |
| Forecast Period | 2025-2032 |
| Historical Data | 2021-2023 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Component (Solution, Services) • By Technology (Generative AI, Speech Synthesis, Computer Vision, Natural Language Processing (NLP), Others) • By Application (Media & Entertainment, Education & E-Learning, Healthcare, Retail & E-commerce, BFSI (Banking, Financial Services, and Insurance), Gaming, IT & Telecom, Others) • By Channel (Web-Based, Mobile Applications, Offline/Desktop Software, API/SDK Integration, Social Media Platforms) |
| Customization Scope | Available upon request |
| Pricing | Available upon request |
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By Component, Solution Segment Leads Synthetic Media Market in 2024 Driven by Widespread Adoption of AI-Based Content Generation Tools
In 2024, the Solution segment dominated the synthetic media market, fueled by the growing reliance on AI-powered software to generate high-quality content across industries. Enterprises are heavily investing in synthetic media platforms to automate video, voice, and image production for branding, marketing, and employee training. These tools offer scalability, creative flexibility, and operational efficiency, making them central to business strategies and securing a significant share of market revenue.
By Technology, Generative AI Segment Dominates Synthetic Media Market in 2024 with 46% Share Owing to Its Role in Creating Hyper-Realistic Content
In 2024, the Generative AI segment led the synthetic media market with a 46% share, driven by its central role in producing synthetic images, videos, and avatars. As the backbone of most synthetic media applications, generative AI enables hyper-realistic content creation. Ongoing advancements and wider accessibility of these models are expected to drive continuous innovation and significant content breakthroughs across industries worldwide.
By Application, Gaming Segment to Witness Highest Growth in Synthetic Media Market with a CAGR of 19.98% Driven by AI-Generated Characters and Immersive Experiences
The Gaming segment is projected to grow at the fastest CAGR of 19.98% during 2025–2032, fueled by increasing use of synthetic media to design NPCs, virtual characters, and immersive game environments. AI-generated assets enable faster content creation, enhanced personalization, and richer storytelling. Additionally, the scalability and engagement offered by AI-driven game experiences are accelerating adoption of synthetic media within gaming development workflows.
By Channel, Web-Based Segment Leads Synthetic Media Market in 2024 with 35% Revenue Share Driven by Accessibility, Scalability, and Cloud Integration
In 2024, the Web-Based segment dominated the synthetic media market, capturing 35% of revenue due to its ease of deployment, scalability, and accessibility across industries. These platforms enable real-time collaboration, low-cost content distribution, and seamless integration with cloud ecosystems, making them ideal for companies and creators needing high-quality content quickly. Their efficiency and flexibility make web-based solutions a preferred choice for modern content production workflows.
North America Dominates Synthetic Media Market in 2024, Asia Pacific to Witness Fastest Growth
In 2024, North America led the synthetic media market with a 39% revenue share, supported by substantial tech investments, robust digital infrastructure, and early AI adoption. High demand from entertainment, advertising, and gaming sectors, coupled with innovation-friendly regulations and a strong presence of leading synthetic media companies, has accelerated the region’s adoption of AI-generated content.
Asia Pacific is projected to grow at the fastest CAGR of 19.13% over 2025-2032, fueled by rapid digitalization, increasing smartphone penetration, and rising demand for localized content. Countries including China, India, and South Korea are heavily investing in AI for entertainment, education, and e-commerce, while supportive policies and thriving creator economies are accelerating synthetic media adoption across diverse user segments.
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Exclusive Sections of the Report (The USPs)
- USP 1 – Industry-Wise Use Case Mapping (Advertising, Entertainment, Education, Gaming)
Helps clients identify high-value applications and prioritize investments in synthetic media solutions.
- USP 2 – Technology & Innovation Tracker (Deepfakes, AI-Generated Audio, Virtual Influencers)
Provides insights on cutting-edge AI techniques shaping content creation, enabling clients to stay competitive.
- USP 3 – Consumer Engagement & Behavioral Analytics
Offers data on audience interaction, content effectiveness, and virality to optimize synthetic media campaigns.
- USP 4 – Monetization & Revenue Model Benchmarking
Helps clients assess subscription, licensing, and advertising-based revenue models for profitability and scalability.
- USP 5 – Platform & Ecosystem Integration Assessment
Enables clients to integrate synthetic media tools with social media, streaming platforms, and marketing workflows seamlessly.
- USP 6 – Legal, Ethical & Regulatory Compliance Framework
Guides clients on copyright, consent, and AI-generated content regulations to reduce risk and build trust.
- USP 7 – Future Trends & Market Expansion Opportunities
Prepares clients for innovations like AI-generated immersive content, real-time synthetic media, and personalized digital experiences.
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