In-Stream Video Ads, New IAB Ads Performing Well, Says PointRoll
April 03, 2014 12:55 ET | PointRoll
KING OF PRUSSIA, PA--(Marketwired - Apr 3, 2014) - People are more willing than they used to be to watch long pre-roll video ads. That's just one of many findings in Benchmarks Report 2013, which...
Special Spectators Announces Marketing Partnerships Advisory Board of Sports Media Industry Influencers
March 28, 2014 09:00 ET | Special Spectators
NEW YORK, NY--(Marketwired - Mar 28, 2014) - Special Spectators, a 501 (c)(3) non-profit organization that creates magical game day experiences for seriously ill children and their families,...
PrecisionDemand Wins Two Ogilvy Awards
March 20, 2014 09:46 ET | PrecisionDemand
NEW YORK, NY--(Marketwired - Mar 20, 2014) - PrecisionDemand, the leader in data-driven TV ad targeting, has been recognized by the Advertising Research Foundation with two ARF David Ogilvy Awards...
AudienceXpress and Neustar Announce Data Partnership to Bridge Gap Between Online and TV Ad Campaigns
March 14, 2014 09:00 ET | AudienceXpress and Neustar
NEW YORK, NY--(Marketwired - Mar 14, 2014) - AudienceXpress, the leading programmatic TV platform and a subsidiary of Visible World, and Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of...
AudienceXpress Announces Comprehensive Advanced Audience Data Agreement With Nielsen
March 14, 2014 09:00 ET | AudienceXpress
NEW YORK, NY--(Marketwired - Mar 14, 2014) - AudienceXpress -- the leading programmatic TV platform and a subsidiary of Visible World -- announces a new agreement with Nielsen. This agreement will...