Insiders' dealing

6 March 2009                                                                    
Company announcement no. 06-09                                                  


Statement of leading management and related parties' trade with Søndagsavisen   
a-s shares                                                                      

Pursuant to the Danish Securities Trading Act §28a is hereby given notification 
that the following transaction has taken place:                                 

--------------------------------------------------------------------------------
| Name   | Reaso | Date of     | Transa | Number of | Market      | Market     |
|        | n     | trans-actio | c-tion | traded    | price of    |            |
|        |       | n           |        | shares    | traded      |            |
|        |       |             |        |           | shares      |            |
--------------------------------------------------------------------------------
| Mads   | CEO   | 5 March     | Purcha |  37,000   | DKK 499,500 | NASDAQ OMX |
| Dahl   |       | 2009        | se     |           |             | Copenhagen |
| Anders |       |             |        |           |             |            |
| en     |       |             |        |           |             |            |
--------------------------------------------------------------------------------


For further information please contact Mads Dahl Andersen, CEO, tel.: + 45 39 57
75 00.                                                                          


Yours sincerely                                                                 
Søndagsavisen a-s                                                               


Mads Dahl Andersen                                                              
CEO