MIDDLETOWN, NJ--(Marketwire - October 13, 2009) - The Devon Group, a public relations and marketing services firm, today announced it has won the Business Marketing Association Pro-Comm Award in the Best Online PR category for its interactive campaign for Veritude, a leading staffing services provider.

The campaign, "A Temp's Eye View: Optimizing Your Temporary Workforce," generated numerous online placements in key trade magazines, the Associated Press, and a wide range of blogs.

The cornerstone of the campaign was original research from Veritude that underscores how temporary workers are a powerful component of a well-balanced workforce; however, to truly maximize their value and achieve business objectives, HR leaders and hiring managers must "manage to" the particular needs of temporary workers.

Throughout its 15-year history, many companies have relied on The Devon Group to promote brands, products and services in local, trade and national media outlets as well as new and emerging social media platforms.

"We are extremely proud to be recognized for excellence in the Best Online PR category by the BMA," said Jeanne Achille, CEO of The Devon Group. "The award recognizes the strength of our position as a business-to-business marketer and expertise in digital communication. As organizations look to solidify or establish their online reputation, Devon has the skills, staff and technology to create relevant messages that resonate with target audiences through carefully designed metric-based PR campaigns."

About The Devon Group

Founded in 1994, The Devon Group delivers quantifiable public relations and marketing results to a wide variety of companies and organizations. The Company's full range of PR and marketing services build recognition for new initiatives, products and services as well as increase qualified sales leads for clients. The Devon Group has won numerous awards for writing outstanding feature stories and press releases as well as designing and executing local, national and global print and online media campaigns.

Headquartered in Middletown, N.J., The Devon Group has offices in London and Waltham, Mass. The company has achieved certification as a Women's Business Enterprise (WBE) from the Women's Business Enterprise National Council (WBENC). For more information about The Devon Group, please visit www.devonpr.com or follow twitter.com/devongroup.