Sky Chooses Revenue Management System To Replace DSM

Leading Broadcaster Will Benefit from a More Modern, Flexible Platform

SEATTLE and NEW YORK, Feb. 06, 2019 (GLOBE NEWSWIRE) --, the revenue management system for publishers, today announced that Sky Media, the advertising sales arm of Sky, is the most recent company to select the Revenue Management System as their replacement for Google DSM. Sky, Europe’s leading entertainment company, will use the platform to grow and manage their online media sales, revenue, operations, execution and reporting in new, modern OMS infrastructure.

“We are excited to be working with a rising strategic business partner, to take advantage of their frequent feature releases and product upgrades to connect our digital portfolio,” said Elizabeth Corbin, Head of Advanced Advertising, at Sky Media. “ offers the next generation in revenue management software, which endeavors to improve our advertising business workflow, insights and performance.” is gathering an impressive stable of new clients as Google completes its deprecation of DSM in Q2 2019. In order to quickly and accurately onboard the influx of new clients, has developed a proprietary migration tool and process, which has proven to be a dramatic improvement over the market standard. The company is reinventing order management, which was originally created for direct digital display media. approach works natively with programmatic, across channels like mobile, video, advanced TV and more.  A more open design, and more fluid, real-time interfaces, publishers are significantly more informed and empowered than with other platforms. features a powerful, modern product catalog, allowing publishers to build products more quickly and layer on targeting in a way that improves pricing and preserves discounting.

“I am particularly excited to welcome Sky as a partner,” said Edwin Fu, Founder and CEO, “Sky represents the future of multi-channel media, and we can’t wait to support their business as we grow the partnership.”

About is changing the way digital media companies manage their advertising businesses. Placements powers multi-platform ad sales and operations for publishers and e-commerce customers with an industry-leading revenue management SaaS offering. In an increasingly fragmented ad tech landscape, creates a connected ecosystem for its customers that helps companies to scale quickly and profitably. 

Everyday, companies such as, Newscorp, Skyscanner, UnderArmour Connected Fitness, and Zillow Group trust to manage nearly a billion dollars of revenue annually.

Founded in 2014, is based in Seattle, WA with offices in New York City, NY.

About Sky Media

Sky Media is the advertising sales arm of Sky, offering businesses of all shapes and sizes an exciting array of opportunities on TV, online and on the go.

Reaching over 95% of the UK population, Sky Media represents all of Sky’s channels and sites including Sky Sports, Sky News, Sky One, Sky Cinema, Sky Arts, Sky Atlantic and Sky Witness. Sky Media also sells on behalf of a range of renowned broadcasters and channels including Channel 5, Discovery, National Geographic, HISTORY, MTV, FOX, Universal, Nickelodeon and Comedy Central.

As well as world class content, Sky Media leads the way in innovative and addressable advertising solutions including the award winning Sky AdSmart and Sky AdVance.

Emily Riley