Pune, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Geomarketing Market Size Analysis:
“The Geomarketing Market was valued at USD 17.81 Billion in 2023 and is projected to reach USD 116.96 Billion by 2032, growing at a compound annual growth rate (CAGR) of 23.32% from 2024 to 2032.”
Rapid Growth and Future Opportunities in the Geomarketing Market Driven by Location Data, AI, and Emerging Technologies
The geomarketing market is rapidly expanding because of the rising utilization of location-specific data and sophisticated analytics. Geographic insights are crucial for enhancing marketing strategies, allowing companies to reach their ideal customers. The combination of GIS and spatial information is improving campaigns, particularly with the increasing need for personalized marketing. Seventy percent of consumers are receptive to location-driven offers, and since almost 60% of online searches occur on mobile devices, targeting based on location has become essential. Industries such as retail, real estate, and tourism are especially gaining from these developments.
Looking ahead, new technologies such as AI, machine learning, and big data analytics are poised to propel additional growth. Oracle's incorporation of AI into its cloud applications in 2023 and IBM's consumer research for 2024 emphasize AI's contribution to improving location-based marketing. Moreover, the advancement of augmented reality and 5G networks will create new possibilities, enhancing the personalization and effectiveness of geomarketing.
Get a Sample Report of Geomarketing Market@ https://www.snsinsider.com/sample-request/3462
Major Players Analysis Listed in this Report are:
- IBM Corporation (IBM Watson, IBM Cloud)
- Microsoft Corporation (Azure Maps, Power BI)
- Cisco Systems Inc. (Cisco Meraki, Cisco Digital Network Architecture)
- Oracle Corporation (Oracle Cloud Infrastructure, Oracle Spatial and Graph)
- Adobe Inc. (Adobe Analytics, Adobe Experience Cloud)
- Salesforce.com Inc. (Salesforce Marketing Cloud, Salesforce Maps)
- Qualcomm (Qualcomm Location Services, Qualcomm Atheros)
- Xtremepush (Xtremepush Platform, Xtremepush Location-based Marketing)
- Software AG (webMethods, Cumulocity IoT)
- MobileBridge (MobileBridge Engage, MobileBridge Insights)
- Saksoft (Saksoft IoT Solutions, Saksoft Data Analytics)
- Google (Google Maps Platform, Google Ads)
- Ericsson (Ericsson Location Services, Ericsson IoT Accelerator)
- ESRI (ArcGIS Online, ArcGIS Business Analyst)
- Cloud4Wi (Cloud4Wi Engagement, Cloud4Wi Insights)
- HERE Technologies (HERE Location Services, HERE Indoor Positioning)
- Plot Projects (PlotProjects Analytics, PlotProjects API)
- HYP3R (HYP3R Location Marketing, HYP3R Audience Segmentation)
- Reveal Mobile (Reveal Mobile Insights, Reveal Mobile Proximity)
- Galigeo (Galigeo for Salesforce, Galigeo Location Intelligence)
- Navigine (Navigine Indoor Navigation, Navigine Analytics)
- CleverTap (CleverTap Engage, CleverTap Insights)
- Airship (Airship Engagement, Airship Personalization)
- Bluedot Innovation (Bluedot Location Intelligence, Bluedot Geofencing)
- Foursquare (Foursquare Places, Foursquare Attribution)
- Brillio (Brillio Location Analytics, Brillio Data Engineering)
- Purple WiFi (Purple WiFi Analytics, Purple Guest WiFi)
- GeoMoby (GeoMoby Location Analytics, GeoMoby Push Notifications)
- Carto (CARTO Builder, CARTO for Location Intelligence)
- Quuppa (Quuppa RTLS, Quuppa Positioning System)
Geomarketing Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | USD 17.81 Billion |
| Market Size by 2032 | USD 116.96 Billion |
| CAGR | CAGR of 23.32% From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Key Growth Drivers | • Advancements in Location-Based Technologies Drive Precision and Personalization in Geomarketing Strategies • Big Data and Personalized Marketing Drive Targeted, Effective Geomarketing Strategies for Businesses |
Do you have any specific queries or need any customization research on Geomarketing Market, Make an Enquiry Now@ https://www.snsinsider.com/enquiry/3462
Software Leads Geomarketing Market in 2023, While Services Segment Shows Rapid Growth from 2024 to 2032
In 2023, the Software segment led the geomarketing market, capturing approximately 69% of revenue. This dominance reflects the growing reliance on advanced software tools that integrate GIS, big data analytics, and machine learning, enabling businesses to leverage location-based data for targeted marketing and improved customer engagement. As the demand for scalable, real-time, and customizable solutions increases, software tools continue to be essential for effective marketing strategies.
The Services segment is set to experience the highest growth, with a projected CAGR of 24.93% from 2024 to 2032. This growth is fueled by the rising demand for businesses to not only implement but also optimize geomarketing solutions. Consulting, system integration, and maintenance services are becoming crucial to ensure effective software deployment and continuous adaptation to market needs.
Retail & E-Commerce Leads Geomarketing Market in 2023, While Travel & Hospitality Segment Shows Strong Growth Potential
In 2023, the Retail & E-Commerce segment captured the largest share of the geomarketing market, around 30%, driven by the increasing use of location-based marketing to target customers and boost sales. Retailers and e-commerce platforms are utilizing geomarketing to provide personalized offers and recommendations based on proximity and customer behavior, enhancing the omnichannel shopping experience.
The Travel & Hospitality segment is anticipated to experience the highest CAGR of 27.84% from 2024 to 2032. This growth is attributed to the rising demand for personalized travel services. Travel companies are using geomarketing for real-time, location-based promotions and recommendations, capitalizing on mobile-enabled solutions and offering highly targeted offers to consumers at the right time and place.
Geomarketing Market Segmentation:
By Component
- Software
- Services
By Deployment Mode
- Cloud
- On-Premises
By Location
- Indoor
- Outdoor
By End Use
- BFSI
- IT & Telecommunication
- Retail & E-Commerce
- Media & Entertainment
- Travel & Hospitality
- Others
Buy an Enterprise-User PDF of Geomarketing Market Analysis & Outlook 2024-2032@ https://www.snsinsider.com/checkout/3462
North America Leads Geomarketing Market in 2023, While Asia Pacific Experiences Rapid Growth
In 2023, North America held the largest share of the geomarketing market, with approximately 38% of revenue, due to its advanced technological infrastructure and widespread adoption of location-based marketing across industries like retail and e-commerce. The region's strong emphasis on digital transformation, alongside the use of data analytics and mobile platforms, has driven customer engagement and personalized marketing strategies, further strengthening its market position.
Asia Pacific is poised for the fastest growth, with a projected CAGR of 25.19% from 2024 to 2032. This growth is fueled by rising digitalization, smartphone adoption, and the demand for personalized marketing. As countries like China, India, and Japan recognize the potential of geomarketing, the region’s expanding retail, e-commerce, and smart city developments are driving significant investments in these solutions.
Recent Developments in Geomarketing Market
- In 2024, IBM and Microsoft launched three new Experience Zones, offering businesses access to AI-powered location-based services to enhance geomarketing.
- In 2024, Cisco, along with IBM and Microsoft, introduced an AI-driven initiative to optimize workforce capabilities and improve location-based marketing strategies.
Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Geomarketing Market Segmentation, By Component
8. Geomarketing Market Segmentation, By Deployment Mode
9. Geomarketing Market Segmentation, By End Use
10. Geomarketing Market Segmentation, By Location
11. Regional Analysis
12. Company Profiles
13. Use Cases and Best Practices
14. Conclusion
Access Complete Report Details of Geomarketing Market Analysis Report 2024-2032@ https://www.snsinsider.com/reports/geomarketing-market-3462
[For more information or need any customization research mail us at info@snsinsider.com]
SNS Insider Offering/ Consulting Services:
Go To Market Assessment Service
Total Addressable Market (TAM) Assessment
Competitive Benchmarking and Market Share Gain
About Us:
SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.
