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November 25, 2024 09:00 ET | Source: Advertising Research Foundation

The Advertising Research Foundation Proposes New TV Connection Framework Amid Rapidly Evolving Landscape

The ARF unveils a new framework redefining U.S. TV connections, highlighting streaming's rise and shifts in Pay TV and Broadband Only usage.
September 27, 2024 09:00 ET | Source: Advertising Research Foundation

Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards

ARF names Ogilvy UK’s "Say Maaate to a Mate" for Mayor of London as the 2024 David Ogilvy Awards Grand Winner.
August 15, 2024 10:00 ET | Source: Advertising Research Foundation

The Advertising Research Foundation Announces Finalists for 2024 David Ogilvy Awards

The ARF announced the 2024 David Ogilvy Awards finalists. Winners will be honored at a reception after the Creative Effectiveness Conference.
June 20, 2024 09:00 ET | Source: Advertising Research Foundation

The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement

NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (ARF) today renewed its call for a migration from the traditional basis of measurement, “TV Households,” to the more...
May 16, 2024 12:20 ET | Source: Advertising Research Foundation

The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report

ARF released findings comparing 12 attention measurement companies at ATTENTION 2024 in New York.
March 04, 2024 12:38 ET | Source: Advertising Research Foundation

Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference

Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.
February 29, 2024 12:00 ET | Source: Advertising Research Foundation

The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research

The Handbook for Using AI in Advertising Research, exclusively available to ARF members, fosters industry advancement through collaboration and innovation.