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Foresight Research: Selecting Auto Events that Move the Needle
January 29, 2020 10:09 ET | Foresight Research
ROCHESTER, Mich., Jan. 29, 2020 (GLOBE NEWSWIRE) -- Clients have been asking for a report that would be specifically designed for the planning and budgeting of sponsored auto events.  They say:...
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Foresight:  Attracting New Banking Customers in the Los Angeles Area
January 14, 2020 15:34 ET | Foresight Research
ROCHESTER, Mich., Jan. 14, 2020 (GLOBE NEWSWIRE) -- In the Los Angeles banking market, 11% of bank customers or credit union members intend to switch their primary financial institution in the next...
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A New Tool in Town – For Local Banks and Credit Unions
November 13, 2019 14:51 ET | Foresight Research
ROCHESTER, Mich., Nov. 13, 2019 (GLOBE NEWSWIRE) -- For many years, large national and regional banks have had the unfair advantage of information that got into the mind of the banking customer. ...
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Questions about Measuring the Value of Automotive Events
May 08, 2019 15:27 ET | Foresight Research
ROCHESTER, Mich., May 08, 2019 (GLOBE NEWSWIRE) -- Experiential marketing is hot!  Younger buyers have returned to the auto market and they attend events. Steve Bruyn, CEO of Foresight Research...
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Foresight Research: Planning, Budgeting and ROI of Sponsored Auto Events
December 11, 2018 13:16 ET | Foresight Research
ROCHESTER, Mich., Dec. 11, 2018 (GLOBE NEWSWIRE) -- Clients have been asking for a report that would be specifically designed for the planning and budgeting of sponsored auto events. They say:...
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Motorsports Attendance Declining; Not Among New Car Buyers
September 12, 2018 11:40 ET | Foresight Research
ROCHESTER, Mich., Sept. 12, 2018 (GLOBE NEWSWIRE) -- With all the talk about declining motorsports attendance and TV viewership – when it comes to new car and truck buyers - they are attending and...
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Foresight Research: Success with Auto Accessories
July 11, 2018 14:07 ET | Foresight Research
ROCHESTER HILLS, Mich., July 11, 2018 (GLOBE NEWSWIRE) -- There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is about 11 years old. ...
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Foresight Research: Small Market Share Brands Shine at Auto Shows
June 21, 2018 11:30 ET | Foresight Research
ROCHESTER, Mich., June 21, 2018 (GLOBE NEWSWIRE) -- Auto shows are one of the best marketing tools available for small share marketers. Why?  Because the exposure achieved by auto shows is many...
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Foresight Research: Owners of New and Used Vehicles Buy Lots of Accessories
May 01, 2018 14:15 ET | Foresight Research
ROCHESTER HILLS, Mich., May 01, 2018 (GLOBE NEWSWIRE) -- There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is about 11 years old. ...
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Foresight Research: Increasing auto show attendance your goal? Might be time to reevaluate your media mix strategy
September 25, 2017 12:08 ET | Foresight Research
ROCHESTER, Mich., Sept. 25, 2017 (GLOBE NEWSWIRE) -- Recently Foresight Research participated in a panel discussion about the auto show industry.  The discussion was produced by Autoline.com and...