Latest News and Press Releases

Want to stay updated on the latest news?

Sign into Reader Account Create Reader Account

July 21, 2025 11:30 ET | Source: BBB NATIONAL PROGRAMS

National Advertising Review Board Recommends Essor Group Discontinue Remineralization, Whitening, and Mouthwash Claims for Boka Oral Care Products

New York, NY, July 21, 2025 (GLOBE NEWSWIRE) -- A panel of the National Advertising Review Board, the appellate advertising body of BBB National Programs, recommended that Essor Group, Inc....
July 17, 2025 10:47 ET | Source: BBB NATIONAL PROGRAMS

Following a National Advertising Division Challenge, Dr. Squatch Voluntarily Discontinues Select Affiliate Posts and Updates Influencer Disclosures

New York, NY, July 17, 2025 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT challenge brought by The Procter & Gamble Company, BBB National Programs’ National Advertising Division recommended that Dr....
July 16, 2025 12:04 ET | Source: BBB NATIONAL PROGRAMS

National Advertising Division Recommends Guideline Modify or Discontinue “#1” and “Most Popular” 401(k) Claims

New York, NY, July 16, 2025 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT challenge brought by Human Interest Inc., BBB National Programs’ National Advertising Division recommended that Guideline, Inc....
July 09, 2025 12:00 ET | Source: BBB NATIONAL PROGRAMS

National Advertising Division Finds Certain Claims for OLLY’s Lovin’ Libido Supplement Supported; Recommends Sensation Claim be Discontinued

New York, NY, July 09, 2025 (GLOBE NEWSWIRE) -- In a challenge brought by competitor Bayer Healthcare LLC, BBB National Programs’ National Advertising Division determined that Olly PBC provided a...
July 01, 2025 12:21 ET | Source: BBB NATIONAL PROGRAMS

Following National Advertising Division Challenge, Safari Belting Systems Voluntarily Discontinues “Made in the USA” Claim

New York, NY, July 01, 2025 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT challenge brought by Intralox, LLC, BBB National Programs’ National Advertising Division reviewed Safari Belting System, Inc.’s...
June 30, 2025 15:20 ET | Source: BBB NATIONAL PROGRAMS

National Advertising Division Finds Certain Samsung Bespoke Refrigerator Claims Supported; Samsung Voluntarily Agrees to Modify Others

New York, NY, June 30, 2025 (GLOBE NEWSWIRE) -- The National Advertising Division’s (NAD) inquiry focused on express and implied claims on Samsung’s website for its customizable Bespoke...
June 20, 2025 10:02 ET | Source: BBB NATIONAL PROGRAMS

National Advertising Division Finds P&G’s Claims for Crest Gum Detoxify Supported

New York, NY, June 20, 2025 (GLOBE NEWSWIRE) -- GuruNanda, a competitor in the oral care industry, challenged express and implied claims for Crest’s Pro-Health Gum Detoxify toothpaste appearing on...
June 18, 2025 11:32 ET | Source: BBB NATIONAL PROGRAMS

National Advertising Division Finds Certain Verizon Satellite Texting Claims Supported; Recommends Modified Disclosures for Others

New York, NY, June 18, 2025 (GLOBE NEWSWIRE) -- Following a challenge brought by T-Mobile US, Inc., BBB National Programs’ National Advertising Division found certain claims related to Verizon’s...
June 12, 2025 11:18 ET | Source: BBB NATIONAL PROGRAMS

National Advertising Division Recommends Coterie Baby Discontinue Comparative Absorbency and Drier Skin Claims and Disclose Endorsements for The Diaper

New York, NY, June 12, 2025 (GLOBE NEWSWIRE) -- Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Coterie...
June 10, 2025 20:22 ET | Source: BBB NATIONAL PROGRAMS

National Advertising Division Recommends Sling TV Modify or Discontinue Certain Customization Claims; Finds Website Claims Substantiated in Context

New York, NY, June 10, 2025 (GLOBE NEWSWIRE) -- New York, NY – June 10, 2025 – In a Fast-Track SWIFT challenge brought by DIRECTV, LLC, BBB National Programs’ National Advertising Division...